Digital Marketing Specialist- Sensaria Direct to Consumer Brands (DTC)

Sensaria is a leading force in the Wall Dcor and Print-On-Demand industry specializing in high-quality framed prints photo canvases and personalized print products through our direct-to-consumer upload and print brands: Canvaspop CanvasPeople and PictureFrames. Driven by our passion for photography we are committed to continuous improvement consistently seeking ways to elevate our business and deliver outstanding products to our customers.

At Sensaria we believe in the power of more more bold creativity elevated products enhanced customer experiences and expansive growth opportunities. Our goal is to help people relive their most cherished moments by making it simple to transform digital photos into high-quality prints backed by exceptional service and accessible pricing.

The Role

We are looking for TWOcreative and passionate Digital Marketing Specialist(s)to join our collaborative remote marketing team. We work within North American time zones to connect easily on live video and achieve more together.

Reporting to the Director of Marketing the Digital Marketing Specialist is responsible for developing executing and optimizing B2C digital marketing campaigns. In this role you will lead and support promotional plans track campaign performance strengthen brand recognition drive customer growth and expand company awareness.

Proficiency in email marketing social media marketing website management and reporting is essential along with a strong understanding of B2C digital marketing best practices concepts and tools.

Essential Duties and Responsibilities

• Support the marketing team in establishing and evaluating a marketing strategy that contributes to annual revenue targets and brand growth.

• Develop and execute effective marketing campaigns across various channels such as email and SMS content creation social media and digital advertising.

• Play a key role in enhancing our brands online presence and growing our customer base to achieve business objectives.

• Collaborate with the marketing team external copywriters and designers to develop engaging content and ensure consistent brand messaging across all channels.

• Write persuasive personalized copy for marketing materials including emails ads blog posts and website content to convey key messages and value propositions.

• Create and design on-brand content and marketing materials that engage new customers and provide value to existing ones.

• Set up and manage drip campaigns and triggered email sequences to deliver targeted content based on customer behavior ensuring personalized and timely communication to nurture leads and drive engagement.

• Build and maintain relationships with customers partners and industry influencers.

• Identify customer needs preferences and market trends while analyzing competitor insights to position our brand and highlight key differentiators.

• Monitor and analyze campaign performance offering insights and recommendations for ongoing optimization.

Required Qualifications

• Bachelors degree preferred or equivalent experience in a business-related field.

• 3 years of proven experience in digital marketing within a multi-channel or eCommerce environment.

• Hands-on experience with email marketing social media content marketing SEO and PPC advertising to drive online visibility traffic and lead generation.

• Strong understanding of target audiences industry trends emerging technologies and core marketing objectives.

• Demonstrated ability to create compelling content and grow reach across channels.

• Experience with market research methods and analytics tools including A/B testing and customer feedback platforms with a data-driven approach to performance optimization.

Position Requirements

• Ability to comprehend and respond effectively to implicit instructions across a range of work situations.

• Skilled in problem-solving conflict resolution and decision-making under pressure.

• Strong analytical and creative skills with the ability to draw insights from various data sources.

• Proactive adaptable and able to pivot based on evolving team needs while making timely informed decisions.

Required Skills

• Highly organized detail-oriented and deadline-driven

• Self-motivated and collaborative team player

• Customer-first mindset with a strong commitment to quality

• Excellent written and verbal communication skills

• Curiosity and willingness to learn and innovate

• Commercial awareness paired with a creative mindset

• Technically adept with an eye for good design and photography

• Proficient in Adobe Creative Suite particularly Photoshop

• Ability to thrive in a fast-paced dynamic environment

Perks and Benefits

• Competitive salaries and bonus opportunities

• Paid vacation and paid time off & paid holidays including a paid floating holiday

• Company-paid medical dental vision life and disability plans

• Flexible work schedules structure your workday your way - this role is remote in North America- we are unable to provide sponsorship.

• Virtual socials holiday celebrations games and fun team-building events

• Join a small passionate team focused on innovation and industry leadership
  
  Salary Range: $56600- 66000

Benefits: Sensaria offers a competitive compensation package which includes vacation days sick days paid holidays a paid floating holiday of your choice paid maternity & paternity leave along with Medical Dental Vision 401K STD LTD Optional Life insurance and opportunities for professional development. We are dedicated to creating an inclusive and collaborative workplace where every team member can thrive.

EEO Statement:

Sensaria Formerly Circle Graphics Decor and its subsidiaries and acquired companies (The Company) is an equal employment opportunity employer. The Companys policy is to not unlawfully discriminate against any applicant or employee on the basis of race color sex religion national origin age disability or any other consideration made unlawful by applicable federal state or local laws. The Company also prohibits harassment of applicants and employees based on any protected category characteristic or status. It is also the Companys policy to comply with all applicable state federal and local laws respecting consideration of unemployment status in making hiring decisions.

The Company complies with the ADA the ADAAA and applicable state law and considers reasonable accommodation measures that may be necessary for qualified applicants/employees to perform the essential functions of the job. Hire may be contingent upon a post-offer medical examination and skill and agility tests as appropriate for the position. Assistance For the Disabled Alternative formats of this Privacy Policy are available to individuals with a disability. Please contact for assistance.

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