Digital Marketing & Activation Manager - FTC

Position Title: Digital Marketing & Activation Manager - FTC

Position Type: Temporary - Full-Time

Position Location: Scarborough

Requisition ID:34285

About McCain.
At McCain were feeding the world: from French fries to Smiles we contribute to the important role food plays in peoples lives. Thats why were dedicated to ensuring our core valuesFamily Authentic Trusted and Qualityshine through every day. As a privately owned family company with over 60 years of experience a presence in more than 160 countries and a global team of 22000 people our values and culture are at the heart of everything we do. We believe that we can work together along with our business and community partners to bring sustainable growth and positive change today tomorrow and for generations to come. Join us and see how you can MAKE IT at McCain!

Why join the McCain family.
Your Life were here to help you fulfil your potential flourish and thrive in work and life.
Your Success work alongside passionate individuals who are committed to supporting your career ambitions drive and success.
Your Impact we want you to make a meaningful lasting impact for you for your colleagues and for the business.

About the role.
In every role McCainers are ambitious curious and interested in helping each other create good work experiences. We think about the customer and make doing business with McCain easy.

The role of Digital Brand Activation Manager is to manage and drive our online brand presence by developing our digital strategies and plan to improve McCains visibility and growth within our online environments and platforms.

The role of Digital Brand Activation Manager is to manage and drive our online brand presence by developing our digital strategies and plan to improve McCains visibility and growth within our online environments and platforms.

This person will take a lead in step changing our online digital content and assets to drive E-comm best practice.

Working in collaboration with our brand comms product management category and customer teams you would also be responsible for

Identifying roadmap for activating the brand online to drive E-comm sales establishing effective ways of working between various commercial stakeholders.
Unlocking key brand and product campaigns with digital and social connecting campaigns to purchase within Ecommerce opportunities.
Creating best in class creative assets imagery and content for all priority products and NPD.
Developing social content for retailer social channels.
Managing online shopper activation plan book and evaluate effectiveness of media develop platform ready assets supply report and leverage performance/ insight.
Ensuring optimal brand/ pack presence product ratings and reviews.
Supporting brand comms team in developing and executing social business as usual content to be deployed across key social channels.

There is lots of scope to evolve this role specifically leading the management of aggregator media and trial activity. Plus supporting our Out of Home Ecommerce team to plan book develop assets and insights.

Please note: This is a 9-12 month maternity contract.

Role requirements.
This is a ever evolving area of McCain so it goes without saying we need someone who has a self-starter mentality whos not afraid to get their hands dirty and who has an entrepreneurial spirit. But you must also

• Experience in a Digital
• Be digitally native with experience in e-com e-com media booking content management or digital asset management system for a large client or company.
• Have good analytical skills and result orientated.
• Experience of project management (and able to manage a number of projects at any one time!) and strategic with the ability to prioritise.
• Great communicational skills and able to collaborate with lots of different teams.

Location.
Being in the office every single day is a thing of the past. Here at McCain we champion hybrid working. This means we dont have a set expectation of exactly when you need to be in the office however we do encourage our full-time office-based people to connect in person with others for around half of their working time as thats the best way for us to build and maintain our connections. Our head office (Customer Experience Centre) is on the outskirts of Scarborough 1.5 hours away from Leeds City Centre and about an hour from York. We have lots of colleagues who travel to and from our Experience Centre (even if it is just for a good coffee!) and because hybrid really does mean hybrid at McCain they get the opportunity to collaborate with their colleagues when theyre in the office and balance that with working from home to ensure they get a good life-work balance.

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McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse antiracist inclusive merit-based and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity resilience and success and makes our business stronger.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us know and we will work with you to meet your needs.

Your privacy is important to us. By submitting personal data or information to us you agree this will be handled in accordance with the Global Privacy Policy

Job Family:Marketing
Division:GB Marketing
Department:Brand Communications
Location(s): GB - United Kingdom : England : Scarborough

Company:McCain Foods (G.B.) Ltd