Shopper Activation Manager

Hello. Were Haleon. A new world-leading consumer health company. Shaped by all who join us. Together were improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum through a unique combination of deep human understanding and trusted science. Whats more were achieving it in a company that were in control an environment that were co-creating. And a culture thats uniquely ours. Care to join us. It isnt a question.

With category leading brands such as Sensodyne Voltaren and Centrum built on trusted science and human understanding and combined with our passion knowledge and expertise were uniquely placed to do this and to grow a strong successful business.

This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.

About the role

The role will be responsible for developing cross channel shopper marketing strategies and plan based on deep shopper insights and understanding of local and global category and brand strategies to drive market share and sales growth. This role will require a deep understanding of omni channel shopper behavior effective communication with retail partners.

Job Grade: G7B

Key responsibilities

Develop and implement shopper marketing plans based on the shopper journey and category insights covering offline and online channels which align with the Caltrate brand strategy and sales objectives. Analyze data to identify trends and insights that inform marketing tactics. Collaborate with cross-functional teams including brand team sales channel trade marketing and other function team to ensure shopper-focused initiatives are integrated into broader marketing efforts. Manage relationships with retail partners to negotiate promotional opportunities in-store activations and co-branded marketing programs. Oversee the creation and execution of in-store marketing materials including displays pricing promotion. Tracking and analyze the effectiveness of shopper marketing initiatives adjusting strategies as needed to optimize performance.

Qualifications and skills

Essential

University or above major in Marketing/Management/Business Administration or related fields

10 years working experience in MNC Top FMCG companies national trade marketing experience is must sales experience is preferred

Strong trade marketing knowledge in shopper behavior study and data analysis and insight extracting

Excellent business sense and logical thinking

Strong communication skills and cooperative ability

Practiced MS office application fluent in oral and written English

Be curious creative and innovative thinking

Diversity Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone.

Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.

As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity/expression age disability genetic information military service covered/protected veteran status or any other federal state or local protected class.

Important note to candidates:

The Haleon recruitment team will only contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific accommodations you are requesting. Well provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.