Head of Growth -

Position Summary

Our client is a fast-scaling e-commerce brand that has rapidly become a market leader in the outdoor living space. Since launching in 2022 theyve doubled revenue year over year and are now on pace for mid-8-figure sales by 2026with nine figures in sight.

Theyre looking for a Head of Growth to take full ownership of customer acquisition lifecycle and performance marketing. Youll oversee a robust omnichannel growth engine including DTC and B2B initiatives and drive a well-funded media mix across Meta Google YouTube and emerging channels. This is a high-impact leadership role for someone eager to lead build and scale.

Key Responsibilities

Growth Strategy & Ownership

- Define and execute an 18-month revenue roadmap with full P&L responsibility

- Set and manage OKRs growth budgets and margin targets

- Build real-time scenario plans to meet GMV and profitability goals

Acquisition & Media Buying

- Lead acquisition across Meta Google/PMax YouTube CTV podcasts affiliates and new channels

- Manage and scale a $500K monthly media budget while optimizing CAC and MER

- Run advanced analytics (MTA MMM geo-lift incrementality) to guide spend decisions

Creative & Performance Content

- Oversee a data-informed creative system shipping 100150 ad variations per quarter

- Ensure a balance of strong branding and high-performing creatives across formats

- Champion creative testing innovation and optimization

Lifecycle & Retention

- Build and optimize email/SMS programs to contribute 35% of total revenue

- Design post-purchase journeys upsells win-backs and loyalty flows to grow LTV

Onsite Experience & CRO

- Own CRO roadmap including A/B testing across checkout PDP product discovery and personalization

- Continuously improve the site experience to lift conversion and engagement

Gen-AI & Automation

- Leverage AI tools for creative generation copywriting bidding segmentation and reporting

- Automate repetitive tasks to allow teams to focus on strategy and bold moves

Team Leadership & Collaboration

- Recruit develop and manage a cross-functional growth team (510 FTEs) across media lifecycle creative and analytics

- Translate data into action and push for continual experimentation and learning

- Collaborate closely with Product CX Finance and Supply Chain to ensure alignment across demand and operations

Youre a strong fit if you...

- Have 810 years of experience in DTC/eCommerce growth with at least 2 years in a Head or VP-level role

- Scaled a brand from 10M to 50100M in revenue

- Are hands-on with Meta and Google and have grown at least one channel from zero to seven-figure spend

- Have managed large-scale budgets ($500K/month) and understand CAC MER and working capital dynamics

- Built successful lifecycle programs driving 30% of revenue

- Are fluent in attribution modelling (MTA MMM) and data interpretation

- Have led remote cross-functional teams in a high-performance environment

- Are comfortable operating autonomously and thrive in an sync fast-moving culture

- Use Gen-AI tools to enhance marketing workflows creative output and efficiency

What we offer

- Contract Type: B2B (freelance/contractor model)

- Competitive Compensation: 5K6K/month base salary (negotiable based on experience)

- Performance Bonus: 50% bonus paid quarterly based on KPIs

- Remote Freedom: 100% remote role with async flexibility work from anywhere

- High Autonomy: Clear goals zero micromanagement full ownership of your roadmap

- Dedicated Resources: Run with a robust media budget and access cutting-edge tools

- Growth Playground: Opportunity to test build and scale across DTC B2B omni-channel

- Top Talent Team: Work with senior operators creatives and strategists

- Vacation Flexibility: Time off is negotiable based on your local countrys standards

- Career-Defining Role: Own growth in a hyper-scaling company rewriting an entire category