Head of Growth Marketing
Head of Growth Marketing
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Job Description
JOB DETAILS
JOB BAND: E
CONTRACT TYPE: Permanent Full-time
DEPARTMENT: Chief Customer Officer Group
LOCATION: Salford (Dock House) Hybrid
PROPOSED SALARY RANGE: Up to 87200 depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLE
This role will lead the planning measurement and optimization strategy for its owned digital media. This includes display promotions in BBC News Sport and Weather homepages and articles video pre-rolls on BBC News/Sport sites and within iPlayer and trailers within the iPlayer product experience.
WHY JOIN THE TEAM
This area of the business has experienced rapid growth in recent years and is now worth over 260 million in media value annually; it is an exciting time to join and make a real difference at the BBC.
YOUR KEY RESPONSIBILITIES AND IMPACT:
As a leader this role holds strategic accountability for driving audience growth through the effective use of owned digital media channels.
A key focus is on overseeing the performance and retention strategy across audience segments and cohorts ensuring that proxy metrics are aligned with broader organisational goalsparticularly the growth of weekly active accounts.
This role plays a critical part in delivering change and innovation into the teams business-as-usual process.
The remit includes oversight of key promotional touchpoints such as:
- Display placements across BBC News Sport and Weather homepages and articles
- Video pre-rolls on BBC News and Sport websites as well as within iPlayer
- Trailers embedded within the iPlayer product experience
These channels are leveraged to promote BBCs portfolio of products and servicesincluding iPlayer Sounds Sport News Weather Childrens and Bitesizewith the goal of deepening audience engagement and driving consumption.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:
- Demonstrate extensive knowledge of product acquisition and retention strategies with experience developing an always on media strategy that optimise media in realtime to drive business outcomes.
- Experience setting up and running campaigns on digital media channels (e.g. paid social email push notifications display audio and/or video inventory).
- Experience targeting audience segmentations using CRM/CDP (Customer Data Platform) tools and activating these segments in various digital channels.
- Strong experience collaborating and supporting Marketing & Media teams through innovative ways to use media and delivering these campaigns to appropriate KPIs set.
- Experience leading teams through periods of change which will embed new changes while maintaining or exceeding performance targets.
DESIRED BUT NOT REQUIRED:
- Experience managing people setting clear objectives providing regular feedback and fostering creativity in an inclusive culture.
- Understand data analysis and able to use CRM systems to build and iterate audience targeting capabilities optimising live campaigns and customer journeys.
- Demonstrate exceptional interpersonal negotiation and influencing skills with experience collaborating across organisational boundaries.
- Demonstrate proficiency in digital measurement tools (e.g. Google Analytics Piano Adobe) and experienced in using insights to inform and test hypotheses.
- Experience managing editorial compliance and out of hours crisis management.
Required Experience:
Director
Employment Type
Full-Time
