Marketing Manager
Marketing Manager
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Job Description
Purpose of the Job
Quintet Private Bank is a leading private bank in the wealth management sector; we are committed to our clients and their families and pride ourselves on our personalized service based on a deep understanding of what clients want to achieve. Compared to others we are small (<2000 employees across 50 European and UK locations) with an ambition to stay true to our purpose to be the most trusted fiduciary of family wealth. When you join Quintet you are joining a company that values diversity of background equal access to opportunities career development collaboration and inclusiveness. We want our employees to feel proud of being part of a company that is committed to do the right thing. You will have the opportunity to grow your career while developing personally and professionally through various resources and programmes.
As Marketing Manager you will work for Puilaetco Belgian branch of Quintet Private Bank S.A.
You will be responsible for executing the marketing strategy for the Belgium market with a focus on leading the marketing ambassador community driving digital lead generation and by supporting the marketing department on both marketing automation (eg. invitations via HubSpot) and creating purchase requests and invoicing via Coupa.
You will partner with Puilaetco front office (Sales) and Business Development to ensure marketing efforts are aligned with business goals and objectives. You liaise with Group Marketing and contribute to Quintet marketing initiatives to ensure these initiatives support both Puilaetco and Quintet. You champion Quintet marketing initiatives within Puilaetco to ensure cohesive and compliant marketing execution within Quintet.
As member of the Puilaetcos Marketing team you will contribute to the marketing departments role in increasing Puilaetcos client experience and driving growth. You will be a direct report to the Group Head of Marketing.
Key Accountabilities
Marketing Strategy
- Contribute to developing and executing a comprehensive marketing strategy tailored to the Belgium market to increase our brand preference and consideration among key client segments and prospects.
Client experience
- Coordinate local marketing ambassadors to ensure local marketing efforts are aligned with business goals and objectives within budget and ROI is tracked and reported.
- Together with Business Development and Front Office contribute to define the strategic purpose of our client events ensuring they deliver tangible value in terms of client acquisition and retention. This includes invitations (Hubspot) settings KPIs measuring ROI and continuously optimizing Digital Lead Generation and event-related initiatives to align with business objectives.
- Organize and coordinate the clients events.
Digital Lead Generation
- Optimize customer acquisition funnels using data-driven insights analytics and automation tools to enhance conversion rates. Manage and execute CRM activities via the marketing automation tool HubSpot.
- Represent Puilaetco in the Digital & Lead Generation workstream to optimize Puilaetcos organic search (SEO) fine tune search engine advertising (SEA) Identify potential digital campaigns specific for the Belgian marketing and adapt successful Quintet campaigns to Puilaetco
Collaboration
- Partner with Puilaetco Sales and Business Development department to ensure marketing efforts are aligned with business development goals and client retention & acquisition strategies.
- Liaise with and contribute to Digital and Lead Gen workstream to ensure these initiatives support both Puilaetco and Quintet.
- Champion Quintet digital marketing initiatives within Puilaetco to ensure cohesive and compliant marketing execution that supports the brand and consideration strategy developed in partnership with the Senior Marketing Manager.
Budget planning & control
- Support the Senior Marketing Manager in executing the marketing budget allocation and management through creating purchase requests and invoicing via Coupa share recommendations to ensure efficient use of resources to maximize return on investment (ROI).
- Track and measure the impact of each of the different marketing techniques / activities used by defining developing and implementing a measurement dashboard that will help to re-prioritize budgets usage.
- Support the Senior Marketing Manager in building the marketing annual plan and budget.
- Contribute to the management and improvement of marketing procedures & processes and propose change when and where necessary
Knowledge and Experience
Graduate degree or equivalent experience
You have 5 to 7 years experience in marketing / the financial services industry
Attributes and Qualities
Lead by example and personality (not by hierarchy): hands on expertise positive energy personal commitment.
You are comfortable working in a matrix functional structure with both local and Quintet stakeholders
You can prioritize and quickly execute in fast-paced environment and drive consensus across multiple stakeholders
You have excellent analytical communications process and interpersonal skills and you can build strong relationships with internal partners.
Technical Skills
Understanding of digital marketing principles marketing automation tools such as HubSpot and how they integrate with communication strategies. Familiarity with SEO SEM email marketing CMS.
Understanding of marketing budgeting forecasting invoicing and budget monitoring processes.
MS-Office (Word Excel PowerPoint) Outlook.
Languages Skills
Bilingual French & Flemish
Business proficiency in English
Required Experience:
Manager
Employment Type
Full Time
