Director of Digital Marketing
Director of Digital Marketing
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$ 200 - 220
1 Vacancy
Job Description
Based in Mountain View CA. NeuroPace is a commercial-stage medical device company focused on transforming the lives of people suffering from epilepsy by reducing or eliminating the occurrence of debilitating seizures. Its novel and differential RNS System is the first and only commercially available brain-responsive platform that delivers personalized real-time treatment at the seizure source.
At NeuroPace employees are our greatest asset. We are continually searching for solution-oriented individuals who can bring energy and creativity to our growing workforce. At NeuroPace our success depends upon our ability to recruit and retain the most talented enthusiastic and dedicated people we can find and providing them with a dynamic and challenging environment in which to thrive.
We are currently seeking a dynamic and strategic Director of Digital Marketing (HCP and Patient) to lead and scale our digital marketing initiatives. This role is responsible for developing and executing integrated digital strategies to drive brand awareness lead generation customer engagement and revenue growth across global markets.
This position requires a forward-thinking leader with deep expertise in digital channels performance marketing marketing automation and digital analyticsideally within the medical device sector.
Key Responsibilities
- Strategy & Leadership
- Develop and lead the digital marketing strategy aligned with corporate and commercial objectives. Responsible for the annual digital business plan.
- A willingness to roll up your sleeves within a small team and to work in a combined strategic and tactical manner.
- Collaborate with cross-functional teams including Patient Education HCP Marketing Sales Regulatory and Clinical Affairs.
- Digital Campaigns & Channels:
- Oversee the planning and execution of omnichannel marketing campaigns (email SEO/SEM display social media paid media etc.).
- Website & Digital Presence
- Own the corporate website strategy ensuring high performance user experience and SEO optimization.
- Manage content strategy and CMS platforms in collaboration with internal and external stakeholders.
- Marketing Technology & Analytics
- Drive data-driven decision-making using key KPIs to measure ROI and improve campaign effectiveness. Must be astute in use of Excel and SFDC reporting to analyze and track success.
- You will develop KPIs to track and report on campaign performance and patient progress through the funnel
- Lead Generation & Nurturing
- Implement and refine demand generation and lead nurturing strategies across all stages of the customer journey.
- Support sales enablement through targeted digital tactics and content strategies.
- Brand & Thought Leadership
- Support brand positioning through consistent digital storytelling and content marketing.
- Leverage digital platforms to showcase clinical evidence innovation and customer success stories.
Requirements
- 7 years of experience in Digital and Brand Marketing in medical devices
- Proven success at establishing a DTC patient funnel and maximizing conversion rates
- Experience establishing a physician digital omni channel marketing program that increased sales/ patient referrals
- Experience with HCP and patient customers
- Experience directly supervising marketing personnel
- A Bachelors Degree or better is required; an MBA is preferred.
- Ability to travel to the Mountain View Office two times a week is preferred.
#LI-Remote
$200K-$220K Base - Compensation will be determined based on several factors including but not limited to skill set years of experience and geographic location.
NeuroPace is proud to be an equal opportunity employer and values the contributions of our culturally diverse workforce.
Fraud Alert: Were aware of fake job postings using NeuroPaces name. Legitimate communications only come from @ emails and never request personal financial info or other personal data upfront. Please verify suspicious messages by contacting us directly. View our current job openings: Dental & Vision Insurance
NeuroPace is proud to be an equal opportunity employer and values the contributions of our culturally diverse workforce.
San Francisco and Los Angeles applicants: The Company will consider for employment qualified applicants with Criminal Histories in a manner consistent with the requirements of the Los Angeles Fair Chance in Hiring Ordinance or the San Francisco Fair Chance Ordinance (as applicable)
PRIVACY NOTICE: NeuroPace takes its responsibility to protect your personal information seriously and it uses reasonable safeguards to avoid unauthorized use or disclosure of it and inadvertent loss or impermissible alteration of it. NeuroPace complies with all applicable federal and state laws and regulations that govern the handling of your personal information. If you would like more detailed information on NeuroPaces privacy policies please refer to for reference. NeuroPace retains candidate resumes and applications in its files for future reference and/or consideration for other available job postings. If you do not wish for your resume and applications materials to be retained in NeuroPace files or wish to obtain a listing of any personal information that NeuroPace has stored about you please contact us at .
Required Experience:
Director
Employment Type
Full Time
