Acting Senior Manager of Audience Development, House & Garden
Acting Senior Manager of Audience Development, House & Garden
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Job Description
Job Description
Location:
London GBCond Nast is a global media company home to iconic brands including Vogue GQ Glamour CN Traveller Vanity Fair Wired The World of Interiors House & Garden and Tatler among many others.
We are headquartered in New York and London and operate in 32 markets worldwide with a footprint of more than 1 billion consumers across print digital video and social platforms.
Cond Nast thrives on collaboration and our teams come together in the office four days a week (Monday - Thursday).
We value diversity of background views and cultures. We celebrate people for their personal qualities skills and contributions recognising the power our brands have to influence and shape culture.
***Please note this is a fixed term contract***
The Role
We are looking for an Audience Development Manager to join House & Garden. The role reports to the Digital Director at House & Garden and implements the audience growth and content distribution strategy that extends the reach and amplification of content particularly across social SEO email partnerships and other multi-platform channels for H&G in the UK.
This person grows audiences to the site to social to newsletters and ensures they are the right audiences so that consumer and commercial revenue teams can deliver against their targets and ambitions.
This person will be embedded with the H&G editorial team and will partner seamlessly with editors and writers. They will sit alongside editors and be pivotal to enabling the success of the brand.
The ideal candidate has experience partnering with Edit Product Video and Commercial teams. They will be a clear communicator and show sound judgment.
The role of audience development for H&G is to bring the right audiences to the brand and ensure engagement and return visits. This provides a top-of-funnel audience for the Global Marketing and Consumer Revenue team as a goal is to increase reader revenue through subscriptions commerce events and other activities. The Audience Development Manager for H&G is a key role in the process of building and engaging these audiences.
What will you be doing
Work closely with the Digital Director at House & Garden to develop and implement the H&G Aud Dev strategy adapting it for the market and culture; the strategy will be multiplatform including website social video newsletter and other platforms.
Work to meet KPIs for H&G and ensure goals are met throughout the year
Develop consistent content analyses and reporting to editors on story outputs and create feedback loops
Provide actionable insights to content teams daily monthly and quarterly so editors understand whats resonating and whats not resonating.
Pitch features ideas as appropriate and guide story positioning across channels including social SEO and newsletters.
Manage the distribution strategy for newsletters working with the editorial teams to guide daily newsletter content curation.
Take responsibility for House & Gardens Instagram and TikTok accounts and their daily posting schedule.
Oversee posting on Facebook X and other social platforms.
Work closely with the Commerce Editor at House & Garden to grow audiences for commerce/shopping bringing forward creative ways to drive commerce from SEO social and other channels
Plan and execute distribution strategies for big stories and tentpole events
Work with the global SEO team to guide as well as implement SEO evergreen updates SEO cleanups and redirects and maintain day-to-day SEO best practices in conjunction with the editorial teams
Guide syndication based on performance in other regions/markets.
Maintain a consistent pitching schedule to internal and external partners and monitor performance to inform and tailor future partner pitches
Test develop implement and share video viewing experiences including intentional viewing on O&O channels and off-platform
Work with global counterparts on other brand audience teams to share learnings and best practices
Collaborate with teams working on consumer revenue initiatives (such as memberships events merch commerce)
Identify new content platform and marketing opportunities based on emerging digital trends competitive business intelligence and consumer insight
About you:
Experience in the media and entertainment industry digital advertising agency or online marketing advertising or publishing organisation with a thorough understanding of online business models and strategies.
Audience development professional with a deep understanding of editorial SEO social newsletters video and other platforms
Experience working closely with Editorial Product Video and Commercial teams
Detailed knowledge of major web analytics tools such as Omniture or Google Analytics
Deep understanding of social media channels features functionality and use cases
Deep knowledge of SEO impact and best practices
Experience with email/newsletter and segmentation strategies
Experience working on audience development strategies for video
Ability to clearly articulate and present to editorial colleagues and all levels of management
Ability to navigate a complex and matrixed business
Entrepreneurial digitally savvy with exceptional analytical quantitative problem-solving and critical thinking skills
Desired: Experience of working cross-culturally
Does this sound like you
Please upload your CV and cover letter/portfolio which highlights why youd love to take on this role and why youre a great match for what were looking for.
We value the time and effort behind every application. All submissions are reviewed by a member of our talent team - we dont use AI-assisted technology to review applications.
What benefits do we offer
25 days holiday (plus bank holidays) and extra days of annual leave if you move house or want to volunteer.
Youll have access to a competitive pension scheme Bupa Private Healthcare Season ticket loans and eye tests.
We offer a range of tools to support your wellbeing including core hours 10 remote days (from home or a country with a Cond Nast office location) access to our Employee Assistance Programme corporate gym membership and cycle to work scheme.
Were a dog friendly office plus youll enjoy discounts and magazine subscriptions keeping you up to date with all things Cond Nast.
We encourage personal and professional growth through the Cond Nast Learning Hub where youll find an extensive portfolio of learning courses and training available in local languages.
Our Employee Resource Groups provide a platform for employees to identify shared objectives exchange ideas and work on community priorities for our global workforce.
What happens next
If you are interested in this opportunity please apply below and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Cond Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity national origin disability veteran status age familial status and other legally protected characteristics.
Required Experience:
Senior Manager
Employment Type
Full-Time
