National Sales Manager General Trade (Sanitary Towels Division)
National Sales Manager General Trade (Sanitary Towels Division)
Posted on :
19-06-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Our client a Nairobi-based manufacturer of sanitary towels is seeking a seasoned National Sales Manager - General Trade (GT) to spearhead their expansion into the General Trade market across Kenya.
This is a strategic and executional role for a results-driven leader who understands Kenya s GT landscape from high-volume distributors to last-mile retailers. The company currently has zero presence in GT and the successful candidate will build this channel from the ground up.
Key Priority: Build the Route-to-Market Backbone
The first and most critical phase of this role is to identify recruit and onboard a nationwide network of key wholesalers and distributors. These partners will act as the primary route-to-market holding stock and fulfilling demand created by the field team in the last mile.
Once the wholesale/distributor network is established and stocked with volumes the second phase involves recruiting and managing a national team of market developers ("foot soldiers") who will list and activate last-mile outlets (dukas kiosks mini-marts) and generate pull orders routed through the distributor network.
Key Responsibilities:
1. Route-to-Market Strategy & Execution
Design and implement a robust national GTM (Go-To-Market) strategy.
Recruit and onboard wholesalers and distributors to serve as stock-holding intermediaries between the company and the GT outlets.
2. Distributor & Wholesaler Management
Sell volumes into newly recruited partners and ensure adequate stock is available.
Structure supply chains to enable effective order fulfillment for last-mile customers.
3. Field Force & Last-Mile Activation
Recruit train and lead a team of market developers (foot soldiers) to list and activate up to 130000 GT retail outlets by December 2025.
Drive pull-through by generating repeat orders from retail outlets via the distributor network.
4. Sales Performance Management
Set clear sales and activation targets; monitor performance and coach teams for success.
Deliver detailed sales reports and market insights regularly.
5. Market Intelligence & Product Training
Lead product training initiatives for all sales and distribution partners.
Monitor competitor activities and adjust strategy accordingly.
Requirements
Requirements
Minimum Requirements:
- At least 10 years of experience in GT sales within the FMCG sector.
- Proven ability to launch products through distributors and wholesalers with zero market presence.
- Strong experience in last-mile activation and GT product rollout.
- Must have managed a field team of 50 people across multiple regions.
- Strong data analysis route-to-market design and performance tracking skills.
- Well-networked with key GT players including wholesalers and distributors.
- Willing and able to travel extensively nationwide.
- Professional mature and results-oriented and good negotiation skills.
- Gujarati/Hindi speaking preferred.
This is a demanding but highly rewarding opportunity to build a GT business from scratch and lead a transformative growth agenda for one of Kenyas leading hygiene brands.
Employment Type
Full Time
Company Industry
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
