Director of Subscriptions
Director of Subscriptions
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1 Vacancy
Job Description
We are hiring a Director of Subscriptions to lead our high impact subscription business with over $300M in Annual Recuring revenue. We are looking for an exceptional business and product leader who will be obsessed with delivering phenomenal value to our subscribers at every step of their creative journey with the Cricut platform. This successful candidate is a consumer-centered and data-driven leader with proven experience working in a fast-growth product organization that includes a subscription business pillar. You will be responsible to define and deliver a roadmap to increase attachment optimize retention and maintain very high customer satisfaction. You must be a hands-on strategic thinker and cross-functional collaborator with great analytical skills and passionate about delivering amazing customer experiences.
Responsibilities
Establish a multi-year vision and strategy of how the Cricuts subscriptionoffering will deliver an unprecedented value to our members and drive engagement with the Cricut hardware software and content ecosystem.
Define and own all key metrics related to ourSubscriptionservice - revenue margin attachment churn engagement lifetime value and more.
Collaborate closely with Product Management to define and execute a holistic prioritized and pragmatic roadmap leveraging consumer insights and data and that delivers a clear path to realizing oursubscriptionplatform vision and goals.
Identify opportunities in our subscriptions plans and pricing to improve overall subscriptions revenue and profitability.
Champion cross-functional collaboration with all key stakeholders across the company establishing shared objectives for oursubscriptionservice and associated KPIs.
Partner with product engineering UX analytics and marketing to ensure a cohesive integration of thesubscriptiontouch points across the broader Cricut product ecosystem.
Partner with the marketing and teams to identify and implement the most effective conversion strategies.
Identify analyze and communicate key metrics for ongoing testing and optimization.
Research peer companies startups and industry disruptors to bring innovation and experimentation into the Cricutsubscription offering.
Measure everything. Leverage data to define what success means for each feature and each function from inception to deployment.
Qualifications :
Bachelors degree with 12 years of Product or Business Management experience. MBA preferred.
5 years leading products that include a subscription business model preferably through a combination of content software and connected hardware products.
Proven ability to build scalable and successful consumer services in a high growth environment.
Strong strategic and analytical thinking combined with results-driven practical mind set.
Exceptional communication and highly effective influencing skills.
Prior experience with audience segmentation and lifecycle marketing for subscription products.
Ability to focus on both long-term strategy and short-term tactical execution.
Proven ability to manage and resolve ambiguous issues crossing multiple divisions.
Solid understanding of content mobile and cloud services technologies.
Experience with agile development methodologies is a plus.
Additional Information :
Weve got you covered
At Cricut we take care of our people. Youll also get exclusive employee discountsand best of all youll be surrounded by some of the most talented and creative individuals out there.
A Quick Note Before You Apply
Cricut is in a powerful chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across the board. This is an incredible opportunity for the right kind of personbut its not for everyone.
Were looking for A playerspeople who dont just meet expectations but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum keep reading.
Heres what makes someone a great fit for this role (and for this moment at Cricut):
You have a bias for urgency.
You dont wait for perfect clarity to take actionyou start learn and adjust. You believe that speed matters especially when paired with thoughtfulness. You ask: What can move forward today and push past inertia.
You set high standardsespecially for yourself.
Youre proud of your work and protective of your reputation. You take ownership deliver quality and dont cut corners. You hold yourself accountable without waiting to be asked.
You stay focused when things are moving fast.
You can identify what really matters and dont get distracted by noise. You prioritize well and manage your time wisely.
You collaborate like a pro.
You elevate the people around you communicate clearly and give thoughtful feedback. Youre low ego high outputand your team loves working with you.
One More Thing (Its a Big One):
This role is in-office at least 34 days per week.
We believe that real collaboration innovation and culture are built face-to-face. If youre energized by working alongside smart kind creative peopleand enjoy those unplanned hallway conversations that spark great ideasyoull love it here.
If youre looking for a fully remote role this likely isnt the right time or place. But if youre excited by challenge purpose and building something better wed love to hear from you.
Lets make something amazingtogether.
What to Do Next: Please attach your resume cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information.
Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
