Marketing Program Manager
Marketing Program Manager
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Job Description
About AppDirect
Become a digital global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product through any channel on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen Be Yourself and Do Your Best Work.
About You
Were looking for a highly collaborative and detail-oriented Marketing Program Manager to support scale and enhance our primary provider annual sponsorship program. This is a strategic cross-functional role that sits at the intersection of marketing sales and provider management - perfect for someone who thrives in a dynamic environment and excels at balancing big-picture planning with day-to-day execution.
In this role youll participate in program creation execute and manage sponsorship deliverables providing measurable value to both internal stakeholders and external provider partners. Youll also act as a liaison between departments ensuring alignment accountability and operational excellence.
What youll do and how youll have an impact
- Strategic Planning & Program Execution: Support the planning coordination and delivery of Tier 1 Tier 2 and Tier 3 sponsorship packages to meet marketing and revenue goals. Independently manage provider marketing programs across web email content events and more driving timelines and processes to ensure on-time high-quality execution. Own tracking of sponsorship commitments sales and collections to ensure program accountability.
- Stakeholder Engagement & Collaboration: Serve as a key liaison between Marketing Provider Management Sales and external provider partners - ensuring alignment clarity and consistent progress. Lead regular cadence calls and enable seamless cross-functional collaboration to support program success.
- Reporting Insights & Executive Communications: Establish reporting frameworks that showcase program ROI and performance to leadership and provider stakeholders. Translate complex data into clear actionable insights that guide executive decision-making. Share learnings and best practices across teams to elevate marketing effectiveness organization-wide.
- Campaign Development & Execution: Partner with internal teams to build and launch integrated multi-channel campaigns that reflect program priorities and business goals.
- Performance Optimization & Testing: Track key metrics and campaign KPIs to uncover insights continuously testing and refining strategies for great impact and stronger results.
- Marketing Strategy & Growth Initiatives: Design and implement upsell and cross-sell strategies that enhance provider ROI and contribute to revenue growth- driving strategic outcomes for both partners and the business.
What were looking for
- 5 years of experience as a marketing program manager in Technology industry;
- Experience executing and measuring marketing programs;
- Proven experience in project management with expertise in negotiating fast-changing schedules and juggling numerous projects at the same time;
- BS/BA degree in business marketing or a related field preferred;
- Great communicator with the ability to collaborate closely with stakeholders and adapt priorities according to feedback and business needs;
- Excellent project management and organizational skills with proven ability to prioritize tasks and meet deadlines;
- Entrepreneurial mindset with the ability to move fast and solve problems to get things done;
- Experience with Hubspot or another CRM system preferred.
At AppDirect we believe that innovation thrives in an environment that houses diversity of excellence experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race religion age sexual orientation or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such we strongly encourage applications from Indigenous peoples racialized people people with disabilities people from gender and sexually diverse communities and/or people with intersectional identities.
At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants please read our Candidate Privacy Policy. For more information of our general privacy practices please see AppDirect Privacy Notice: Experience:
Manager
Employment Type
Full Time
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