Digital Marketing Specialist

• Enhance Product Images Using AI: Use AI tools (e.g. Adobe Photoshop Canva Pro) to optimise and enhance images of models wearing dresses improving visual appeal fit color accuracy and fabric details for marketing materials.
  
• Refine Model Photos: Edit and retouch photos of models to ensure the dresses look their best adjusting lighting textures and details while maintaining a natural realistic appearance that aligns with the brands luxury identity.
  
• Improve Product Presentation: Use AI-powered tools to adjust background elements crop images and ensure the dress is the focus of the shot creating high-quality visuals that are optimised for use on e-commerce platforms social media and ads.
  
• Visual Consistency Across Platforms: Ensure consistency in visual aesthetics by refining and standardising all product images across digital channels (social media website email marketing) creating a cohesive look for the brand.
  
• Optimise Images for Different Platforms: Resize optimise and format product images for different platforms ensuring fast loading times and high-quality visuals on mobile desktop and social media platforms.
  
• Collaboration with Photography and Design Team: Work closely with the photography and creative teams to ensure that the final enhanced images reflect the brands style and vision for luxury fashion.
  

• Plan launch and manage paid advertising campaigns (Meta Google) to drive traffic and conversions.
  
• Monitor campaign performance and make data-driven optimisations to maximise ROI.
  
• Run retargeting campaigns and lookalike audience strategies.
  

• Develop and manage social media calendars across Instagram Pinterest TikTok Facebook & WhatsApp.
  
• Create edit and publish compelling and engaging visual & written content that reflects our luxury brand identity (text images videos reels stories).
  
• Manage social media advertising campaigns (run paid ads influencer partnerships etc.) and market products effectively.
  
• Monitor social media channels for trends audience feedback and engagement opportunities.
  
• Actively engage with followers respond to comments and DMs in a timely and professional manner and grow our community.
  
• Collaborate with fashion influencers and stylists to generate quality user-generated content (UGC) and brand buzz.
  
• Analyse performance metrics (reach engagement conversions) and prepare regular reports.
  
• Stay updated on the latest social media trends tools and best practices.
  

• Produce website content focused on occasion wear trends styling tips and fashion events.
  
• Create and optimise blog content landing pages and product descriptions for SEO to improve organic search rankings.
  
• Conduct keyword research and optimise content for relevant search terms to attract organic traffic.
  
• Collaborate with the e-commerce customer relations manager to produce high-quality content for digital campaigns and email marketing.
  

• Build and manage email campaigns using the most appropriate tools.
  
• Design automated flows (welcome series cart abandonment post-purchase re-engagement).
  
• Analyse and improve email open rates CTRs and conversions.
  

• Use tools such as Google Analytics Shopify Analytics and Meta Business Suite to track key performance metrics.
  
• Provide regular reports on the effectiveness of digital marketing campaigns and recommend data-driven optimisations.
  
• Stay updated on the latest industry trends and marketing tools to ensure our strategies are always evolving.
  

Requirements

• HND or Bachelor s degree in any fields
  
• Minimum of 2 years of experience in digital marketing preferably in e-commerce or the fashion industry.
  
• Proven track record in managing paid ad campaigns social media marketing SEO and email marketing.
  
• Experience with Google Analytics Facebook Business Suite Google Ads and other marketing automation tools.
  
• Strong knowledge of social media platforms (Instagram Facebook Pinterest TikTok etc.) and paid media strategies.
  
• Proficiency in SEO (search engine optimisation) and content marketing.
  
• Additional certifications in digital marketing SEO Google Ads Facebook Ads or other relevant tools are a plus.
  
• Experience in content creation (text visuals video) is a plus.
  
• Ability to analyse performance data and make data-driven decisions to optimise campaigns.
  
• Creative flair for visual content creation and familiarity with tools like Canva or Adobe Photoshop.
  
• Strong copywriting skills and the ability to craft compelling brand-consistent content.
  
• Excellent communication and organisational skills.
  

Benefits