Velsipity Consumer Marketing Director
Velsipity Consumer Marketing Director
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$ 156600 - 261000
1 Vacancy
Job Description
ROLE SUMMARY
A priority brand for Pfizer Velsipity is a novel S1P receptor modulator that received FDA approval in October 2023 for the treatment of adults with moderate to severe Ulcerative Colitis (UC). Given the substantial unmet need for UC patients the robust product profile and our history in the GI therapeutic area Velsipity is projected to become a significant revenue contributor within the portfolio.
The Velsipity Consumer Marketing Director is a crucial role that helps to drive strategic projects that activate our target UC patient. A critical element of success in this crowded category is to drive awareness of Velsipity as an oral advanced therapy (AT) option and motivate AT Nave patients to make a request with conviction.
This role requires a bold experienced and motivated colleague to make their mark on a highly visible brand in Specialty Care.
This position will report to the US Velsipity Consumer Lead and will work closely with cross-functional colleagues and external vendors.
ROLE RESPONSIBILITIES
- Lead evolution of DTC branded work ensuring consistency with HCP team for synergistic campaign.
- Activate an integrated Consumer strategy across disciplines. Ensure appropriate synergies and alignment across branded channels (e.g. TV/video audio digital/social HCP etc.).
- Lead DTC TV shoots and advertising production (as necessary).
- Lead brand messaging evolution including exploration with agency MLR reviews and submission to OPDP.
- Partner with Media team to develop and execute brand media plans; ensure insights messaging and creative opportunities are maximized across the media mix.
- Measure the impact of marketing initiatives generate early learnings to drive continuous improvement and develop business cases to advance the brands patient activation model.
- Actively engage in primary market research and secondary research to stay current with patient needs.
- Manage Consumer budget; make recommendations on budget trade-off decisions.
- Champion innovation seek learnings from other brands and other industries to elevate and amplify approach.
- Conduct all responsibilities in accordance with Company policies with a strong adherence to our Values including compliance.
- Be a patient-focused team player and exemplify the Pfizer values of Courage Excellence Equity and Joy by fostering innovation customer focus personal accountability and a commitment for results.
Basic Qualifications
- 8 years of pharmaceutical marketing experience preferred
- Consumer marketing experience preferred
- Launch product experience preferred
- Ability to understand Consumer needs extract key insights and translate these into meaningful strategies and in market results
- Demonstrated creativity and innovative idea development
- Strong communication and presentation skills ability to mobilize key stakeholders and engage senior leadership
- Demonstrated success in maintaining productive/collaborative relationships with internal and external business partners
- Excellent negotiation and decision-making skills
- Proven track record of operating in a fast-paced high-energy environment
- Enthusiasm and self-motivation are essential
- Undergraduate degree required MBA preferred
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment:Hybrid
Other Job Details:
- Last day to apply: June 23 2025
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Required Experience:
Director
Employment Type
Full-Time
