drjobs Interdisciplinary Marketing & Recruitment Manager

Interdisciplinary Marketing & Recruitment Manager

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1 Vacancy
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Job Location drjobs

San Francisco, CA - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Primary Purpose
Reporting to the Dean of the College of the Pacific with a dotted line reporting to the Marketing Manager in Strategic Communications the Interdisciplinary Marketing & Recruitment Manager will lead Pacifics interdisciplinary marketing and recruitment strategy to yield and retain cohorts of highly diverse and qualified student applicant pools. The Manager will collaborate across schools/colleges Strategic Communication Student Life IPS leadership from the Enrollment Strategy Division and Marketing to create and lead an interdisciplinary multichannel communication and enrollment strategy. The primary goals are to drive enrollment by increasing awareness and visibility of Pacifics interdisciplinary programs (current launching and forthcoming) and to strengthen its position in the regional and national market to become a highly sought-after undergraduate experience.

Essential Functions
Works collaboratively and strategically with interdisciplinary program faculty leads and academic Deans to develop data-driven comprehensive strategic communications marketing and recruitment plan designed to meet enrolment goals. Independently manages the interdisciplinary program recruitment budget. Monitors State and National trends for comparative market analysis. Collaborates with Strategic Communications to co-manage digital marketing social media and multichannel communication strategies. Keep up to date with the latest trends in admission and enrollment strategies and strategically integrate current marketing trends and best practices in promoting interdisciplinary programs which include: Communications to students and parents such as social media web pages blog videos testimonials magazine newsletter brochures ads postcards and other print and digital collateral and promotional pieces especially those focused on student recruitment. Facilitates required marketing strategy and plan for start-up phase and long-term retention of new programs to include webinars creating collateral placing ads assisting with digital marketing campaigns. Along with faculty leads serves as lead presenter for admission presentation requests. Oversees and creates necessary dashboards and analytics development to support data-driven decisions by multiple stakeholders to meet University and program goals. Incorporates systems solutions and data analytics into all admissions programs to create efficiencies and on-going improvements. Serve as the primary point-of-contact for interdisciplinary program admission related inquiries and concerns. Collaborates with Enrollment Strategy and University events. Effectively uses Enrollment Strategy systems. Serves as a representative of interdisciplinary programs and the University at all events and communication with high school and community college students parents counselors school administrators and other individuals. Provides prospective and admitted students with information on the interdisciplinary curriculum admission requirements and application admission processes course scheduling internal/external scholarships financial aid processes and University services. Uses professional judgement and recognized best practices to develop a comprehensive recruiting plan to increase interdisciplinary program enrollment. Collaborates with academic program leads and Deans to execute the universitys and programs marketing plan to students and parents. Performs other related duties as assigned. University of the Pacific recognizes that diversity equity and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decision-making that demonstrates awareness of and responsiveness to the ways socio-cultural forces related to race gender ability sexuality socio-economic status etc. impede or propel students faculty and staff.

Minimum Qualifications
Bachelors Degree (Two (2) years of full-time experience in the same/similar marketing and/or recruitment position is equal to one (1) year of completed post-high school education coursework). Three (3) years of combined work experience with undergraduate enrollment.

Preferred Qualifications
Education/Work Experience: M.A. or M.S. Degree. Four (4) years of combined work experience with undergraduate enrollment. Certifications/badges in Customer Service Competencies or in marketing and recruitment best practices. Skills/Knowledge and Expertise: Prior experience working with college students and families. Ability to create rapport with students to assist students in identifying personal challenges and needs and help students with decision-making. Familiarity with basic budget and bookkeeping procedures. Ability to translate and integrate diversity equity inclusivity and belonging values and practices into actionable data-based driven outcomes. Skills in judgment decision-making and problem solving. Ability to exercise confidentiality discretion and judgment and handle moderately sensitive interpersonal issues. Exceptional verbal written organizational and interpersonal skills. Demonstrated ability to work independently and as a team member in a fast-paced environment. Demonstrated effective/personalized student customer service that connects students to the broader university. Experience and sensitivity in working with people of diverse backgrounds and cultures. Demonstrated experience in advising social justice equity and inclusion in a university setting. Ability to engage and integrate culturally responsive practices and knowledge of their work. Computer Skills & Technical Skills: Intermediate to high proficiency in MS Office. Competency in quantitative reasoning sufficient for preparation of data such as charts and graphs. Other: Experience and sensitivity in working with people of diverse backgrounds and cultures. Demonstrated experience in advancing social justice equity and inclusion in a university setting. Ability to engage and integrate culturally responsive practices and knowledge in their work.

Work Schedule
Work is performed during standard hours; Additional hours may be required to meet business needs or deadlines.


Required Experience:

Manager

Employment Type

Full-Time

Company Industry

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