Lead, Integrated Media, North America Stores & Marketplace
Lead, Integrated Media, North America Stores & Marketplace
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1 Vacancy
Job Description
WHO YOULL WORK WITH
You will report to the Director of Integrated Media - Marketplace Strategy and partner across our media teams (campaign leads channel experts etc) media agencies media partners capabilities teams and the global organization. Together well push the boundaries of Integrated Media to achieve our business goals and ensure Nike Stores remains at the forefront of innovation. This role will also lean into working with our wholesale accounts to ensure we maximize how we should up in media with partners like Dicks Sporting Goods Footlocker etc.
WHO WE ARE LOOKING FOR
We are seeking a seasoned paid media manager passionate about driving an outstanding Online-to-Offline (O2O) media program at Nike. The ideal candidate has a strong understanding of full funnel media and O2O consumer journeys balanced with a passion for innovation and creativity. They should be well-versed in media planning buying and reporting agency management and have a drive for implementing test plans for paid media. The ability to showcase how campaigns deliver against primary brand and business goals to peers and senior leaders is critical.
Team fit is crucial. We are looking for a curious self-starter and a willing teammate who takes pride in ownership and wants to continuously drive for better. You thrive in team environments and aim to maximize the output of the whole team.
- Bachelors degree in Advertising Marketing or related field. Will accept any suitable combination of education experience and training
- 5-7 years experience in integrated media for an industry-leading organization (experience at an omni-channel retailer is a plus)
- Expertise and passion for paid media marketing across key traditional and digital channels including an understanding of how all stages of the marketing funnel work together and drive impact to brick & mortar stores (our own stores and retailers who carry our product)
- Experience planning and implementing full funnel media campaigns including strategic planning briefing executing measurement reporting and socializing significant insights and findings to leadership teams
- Experience with Retail Media Networks a plus
- Strong analytical skills & comfort with getting your hands dirty- diving deep into the data to impact business decisions and marketing strategy/optimizations
- Strong financial acuity across a variety of project sizes and scopes. Have a consistent track record of delivering against sharp measurable KPIs (revenue visitation brand favorability etc.)
- Detail-oriented with strong project management skills and the ability to prioritize and manage multiple tasks simultaneously
- Excellent written and verbal communication skills
- Proven track record of working highly-collaboratively and cross-functionally including with various marketing subject areas data and technical teams
- Good human. Great teammate. Positive mentality. Ability to rapidly learn new things.
- Work location: Portland OR. Remote is not an option.
WHAT YOULL WORK ON
Your main responsibility will be to manage the paid media strategy for all Nike brick-and-mortar stores. Youll work closely with the Stores marketing team media partners and agencies to develop creative media plans that showcase our key products services and experiences. The goal is to ensure our messaging stands out and makes a significant measurable impact. Additionally youll support our IM and Partner Marketing teams by serving as a media expert helping our wholesale partners find ways to maximize their efforts.
Responsibilities include:
- Lead media strategy for Nike brick-and-mortar stores in North America including annual and quarterly planning forecasting projections measurement optimizations testing and new store openings
- Manage an agency team supporting marketing for Nike NA Stores
- Educate cross-functional partners on media strategy and work with other marketing teams to creatively problem solve and drive success for Nike Stores as a whole
- Support our IM and Partner Marketing teams efforts with wholesale accounts - consulting and bring strategic thought leadership in the media space
- Stay current with and share industry trends and best practices to continuously refine strategies as capabilities tools methods privacy evolves
- Collaborate with digital commerce retail earned and owned leads to drive integration and efficiency across consumer touchpoints to drive overall best impact and efficiency for the brand
- Evaluate and implement product and audience research to drive retail and advertising decisioning
- Partner across teams to ensure alignment and proper instrumentation/implementation looping in experts as needed
- Serve as subject matter expert and key point of contact for our team in this space
We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.
Employment Type
Full-Time
