This position is responsible for the development and management of the Public Relations Social Media Corporate Social Responsibility & Partnerships for the Fairmont Austin.
Reporting to the Director of Sales and Marketing responsibilities and essential job functions include but are not limited to the following:
- Possesses comprehensive knowledge and skill in all aspects of marketing PR and Social Media functions
- Ability to implement marketing strategies to drive revenue
- Development of marketing and promotional collateral
- Proficiently leads the Marketing team to use appropriate forms of communication media to consistently deliver the Fairmont Austin stories and messages to its consumers globally
- Oversees all day-to-day Marketing Department operations
- Implement corporate policies and procedures ensuring and monitoring that all marketing advertising and promotional efforts are consistent with Fairmont Austin and Fairmont Hotels & Resorts brand standards
- Ensure that advertising and promotions budget is balanced and that projects are prioritized based on the available budget.
- Develop and support various media initiatives such as media visits media events photo shoots story pitches to enhance the profile of the Fairmont Austin and our global presence
- Execute Fairmont Austins Corporate Social Responsibility platform and Green Partnership Program
- Develop local Partnerships that will strengthen the hotels community relations and leverage our brand location and align with our key initiatives
- Demonstrates superior research and analytical skills
- Demonstrates a comprehensive understanding of trends to anticipate future market dynamics and develop a strategic direction
- Possesses strong skills and abilities to support the development and implementation of Fairmont Austin strategy across all communications platforms including social media
- Defines and executes the Communication Strategy
- Demonstrates strong creative and conceptual thinking in delivering solutions that are innovative while maintaining the authenticity and reflecting the reputation of the Fairmont Austin
- Liaison between the hotel and its partners maintain existing partnerships/develop new ones. Ensure all partnerships are appropriate for the hotel in terms of image and benefits.
- Assist in the selection of appropriate agencies to support the positioning of the Fairmont Austin throughout the pre-opening and opening. Oversees agency management within the Communications department
- Additional duties as assigned.
Qualifications :
- Proficiency in MS Word Excel PowerPoint required
- Proven competency in planning organizational and communication skills with a very strong command of the English language
- Creative Writing and press release creation and dissemination
- Previous experience in Marketing or communications (internal or external)
- Strong relationships and experience interacting with Media
- Strong visual and mental concentration for preparing/proofreading documents collateral and advertising
- Ability to multi-task and prioritize with the ability to follow through on objectives
- Post Secondary education preferred
Additional Information :
We are an inclusive company and our ambition is to attract recruit and promote diverse talent. Fairmont Austin is proud to be an equal opportunity employer.
Remote Work :
No
Employment Type :
Full-time