Manager, Digital Marketing
Manager, Digital Marketing
Posted on :
14-06-2025
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1 Vacancy
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Job Description
Billyard Insurance Group (BIG) is a leader in the insurance industry dedicated to building a culture that reflects our core values. At BIG we Think BIG by exceeding expectations and creating lasting value for our clients industry and communities. We Act with Integrity by upholding honesty transparency and respect in everything we do. Our clients are at the center of our decisions as we embrace a Client First Always mindset. We believe in the power of teamwork to Achieve More Together combining strengths to deliver meaningful solutions. Finally we Innovate with Purpose by leading the digital insurance revolution consistently driving quality enhancing client service and empowering brokers.
With over 80 locations across Canada and recognition as one of Canadas Top Growing Companies BIG is shaping the future of insurance. Join us as we continue to redefine the industry with innovation collaboration and excellence.
The Manager Digital Marketing leads the planning execution and performance analysis of digital marketing campaigns that support client acquisition lead generation and cross-sell initiatives across the brokerage network. Reporting to the Director of Marketing this hybrid role collaborates closely with departments such as Business Development Distribution Life & Financial and Brokerage Operations to ensure timely and targeted campaign delivery. The position is accountable for managing customer segmentation overseeing broker lead acquisition and driving campaign effectiveness through data-driven insights and reporting. A strong understanding of marketing automation email campaigns CRM tools and campaign analytics is essential to support business growth and optimize broker engagement.
What does the Manager Digital Marketing do
- Develop and manage lifecycle email campaigns (acquisition nurture re-engagement retention).
- Own segmentation personalization A/B testing and deliverability best practices.
- Collaborate with design and content teams to produce on-brand high-converting templates.
- Maintain and optimize automation workflows (e.g. welcome cart abandonment cross-sell).
- Analyze email performance metrics and continuously optimize based on insights.
- Plan execute and optimize paid campaigns across Google Ads Bing Meta LinkedIn etc.
- Manage budgets bids and ad copy to maximize ROI and drive qualified traffic/leads.
- Monitor quality score conversion rate and audience performance.
- Continuously test and refine keyword strategy ad formats and landing pages.
- Conduct keyword research and competitor analysis to inform on-page and content strategy.
- Collaborate with web and content teams to ensure SEO best practices are implemented.
- Monitor site health crawl errors and Core Web Vitals.
- Develop link-building strategies to improve domain authority and SERP rankings.
- Build and maintain dashboards and reports to track performance across all channels.
- Deliver actionable insights and recommendations to stakeholders.
- Track campaign KPIs such as CTR CPL ROAS LTV etc.
- Set up and maintain proper tracking (e.g. UTM parameters conversion goals event tracking).
Does this sound like you
- Experience in Email Marketing Platforms: Klaviyo HubSpot Mailchimp Salesforce Marketing Cloud (or similar)
- Email Marketing Skills: Automation flows dynamic content segmentation logic spam compliance (e.g. CASL CAN-SPAM)
- Experience in Pay-Per-Click Platforms: Google Ads Meta Ads Manager LinkedIn Campaign Manager Bing Ads
- Pay-Per-Click Skills: Bid strategy audience targeting retargeting ad extensions keyword match types
- Experience in SEO Tools: SEMrush Ahrefs Google Search Console Screaming Frog
- SEO Skills: Technical SEO (schema site speed redirects) content optimization backlink analysis
- Experience in Reporting Tools: Google Analytics (GA4) Looker Studio (formerly Data Studio) Google Tag Manager
- Reporting Skills: Funnel analysis event tracking UTM strategy custom dashboard creation
- Designs and optimizes multi-stage campaigns tailored to specific audience segments and objectives.
- Manages end-to-end email initiatives including segmentation scheduling A/B testing and performance alignment.
- Applies strategic thinking to lead generation and intake workflows including tracking and broker distribution.
- Proficient in CRM and marketing automation platforms to manage campaign components and broker engagement.
- Analyzes campaign data to surface trends measure impact and drive continuous optimization.
- Ensures all messaging aligns with brand compliance standards and campaign goals.
- Coordinates multiple projects simultaneously with clear timelines deliverables and cross-functional collaboration.
- Works effectively with diverse departments such as Business Development Distribution and Brokerage Operations to align and execute shared objectives.
- Conveys information clearly and professionally in both written and verbal formats adapting messaging to audience and context.
- Builds and maintains strong relationships with internal stakeholders encouraging input and buy-in throughout the campaign process.
- Identifies challenges in campaign performance or execution and proposes practical timely solutions based on available data and insights.
- Takes proactive steps to identify opportunities suggest improvements and advance campaign effectiveness without direct supervision.
- Adjusts priorities timelines and deliverables in response to shifting business needs or evolving marketing conditions.
- Reviews campaign materials and data outputs with a critical eye to ensure accuracy quality and compliance with established standards.
- Balances multiple priorities and meets deadlines in a fast-paced hybrid work environment.
- Supports collective goals and contributes to a positive collaborative culture within the marketing team and broader organization.
- Welcomes constructive feedback from peers and leaders and uses it to improve personal performance and campaign quality.
Qualifications:
- Completion of High School diploma or equivalent.
- 5 years of progressive experience in marketing with a focus on digital and content marketing.
- Strong understanding of branding campaign development and marketing analytics.
- Proven experience with tools such as Google Analytics Google Business Profile Flodesk SEMrush Ahrefs Hootsuite and .
- Bachelors degree in Marketing Communications Business or a related field an asset
- Leadership or management experience an asset
- Certifications in Google Ads SEO or social media marketing tools an asset
What we Offer:
- People-focused company culture
- Comprehensive benefits including medical vision dental and Employee Assistance Program (EAP)
- 3 weeks of paid vacation in the first year of employment; 4 weeks in year 2
- Birthday day off
- Hybrid work from home / in-office environment
- Retirement savings programs with company-matched RRSP contributions
Our Commitment to Diversity Inclusion and Belonging:
Billyard Insurance Group is committed to building a transparent environment where everyone feels heard welcomed and included. We believe Diversity Inclusion and Belonging are fundamental in our vision to be the leading insurance platform in Canada. BIG is a proud equal-opportunity workplace that is committed to equal employment opportunity regardless of race colour ancestry religion sex national origin sexual orientation age citizenship marital status disability or gender identity.
Our Commitment to Accessibility:
Billyard Insurance Group is committed to developing an inclusive barrier-free recruitment process and work environment. Should you require any accommodation please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance requests for information in accessible alternative formats or to report any accessibility problems please contact us at or 905.346.2190 ext. 10211.
Required Experience:
Manager
Employment Type
Full-Time
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