Assistant Director for Digital Engagement

PURPOSE OF THIS POSITION:

Reporting to the Associate Director of Advancement Communications the Assistant Director for Digital Engagement is a highly imaginative and versatile storyteller that will execute online engagement and fundraising strategies that increase engagement influence inclination and drive giving behavior among alumni and other key constituencies. The Assistant Director will provide critical communications support to the Advancement division including email marketing for events volunteer programs and special initiatives and will serve as the Class Notes and Alumni News author for WNE Magazine. They will also assist with the design creation and editing of multimedia assets post audience-driven content on theOffice of Advancements social media channels and update web content on the alumni websitethat is in accordance with our approved strategic marketing plan and objectives.

DISTINGUISHING CHARACTERISTICS:

• Excellent written verbal and interpersonal communication skills
• Strong analytical organizational and project management skills
• Must be goal oriented and self-motivated
• Demonstrated competency with computers data systems and database management
• Ability to work collaboratively with various constituents

ESSENTIAL JOB FUNCTIONS:

• Manage the Advancement Divisions social media presence across Facebook X Instagram and LinkedIn; collaborating with other campus communicators and serving as a subject matter expert for social media.
• Provide email marketing for Alumni Engagement events volunteer programs and special initiatives developing creative brand-aligned content to support engagement goals
• Manage key components of WNEgives and other event-based annual giving initiatives including development of social media content management of social ambassadors and development of video content.
• In collaboration with the Associate Director of Advancement Communications support the Advancement Divisions website and online presence on the University website and/or other third-party platforms proactively curating fresh and relevant content.
• Spearhead efforts to expand digital alumni engagement opportunities including current and future technologies to support a variety of online engagement including online communities online networking/mentoring virtual events etc.
• Support the development of a library of written stories and videos of educational content impact stories and donor testimonials to be shared within a variety of formats that showcase the breadth depth and diversity of philanthropy at WNE.
• Assist the Associate Director of Advancement Communications with the execution of Advancement writing including but not limited to: alumni news emails solicitations and more.
• Support the execution of Crowdfunding and student philanthropy initiatives developing social media content in partnership with the Annual Giving Officer and the Associate Director for Advancement Communications.
• Serve as a key member of the WNE Magazine project team with primary responsibilities as Class Notes creator author of Alumni News and participant in editorial planning proofing and production process.
• Work with the Advancement Department to capture create and edit high-quality visual images/videos to be used for Advancement purposes such as monthly newsletters inclusion in WNE Magazine and other platforms as needed to evoke strong emotions and inspire target audiences.

MARGINAL DUTIES:

• Serve as a positive ambassador for the University and its mission to alumni donors students and friends.
• Perform other duties as assigned by the Associate Director of Advancement Communications.

QUALIFICATION STANDARDS:

• Bachelors degree required
• 1-3 years of experience in higher education non-profit fundraising marketing or related field preferred

REQUIRED KNOWLEDGE SKILL AND ABILITIES:

• Ability to organize and complete multiple tasks simultaneously managing time to meet deadlines.
• Willingness to take initiative keep a positive attitude and maintain a professional demeanor.
• Excellent interpersonal skills including verbal and written communication.
• Outstanding attention to detail and commitment to quality and customer service.
• Ability to work collaboratively with colleagues and to accept direction.
• Demonstrated ability to use computers internet and email.
• Demonstrated proficiency in Microsoft Word Excel PowerPoint Adobe Suite (Photoshop and video editing tools) and alumni/donor database systems and ability to learn new systems.
• Availability to work some evenings and weekends as required.

ERGONOMIC REQUIREMENTS:

• Sitting standing bending walking climbing stairs and reaching as expected in normal office setting.
• Occasional lifting not to exceed 25 pounds.
• Operation of computer keyboard and monitor.

Western New England University is committed to enhancing diversity equity inclusion and belonging by acknowledging and embracing diversity of thought opinion and approach with colleagues regardless of background culture and organizational level. WNE encourages diversity in our job applicants to ensure the best culture and work outcomes.