Director of Men's Basketball Marketing
Director of Men's Basketball Marketing
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Job Description
Note for Current UM Employees
Current employees must apply internally via connectU >
Position Description
This position develops manages and executes external-facing marketing and fan engagement elements for the Ole Miss mens basketball program. The incumbent plans and implements strategies and marketing initiatives to engage fans and encourage increased attendance for assigned sports.
Examples of Work Performed:
- Develops and executes new strategies and initiatives to consistently invite community members increase attendance/ticket sales and enhance fan engagement for Ole Miss mens basketball
- Identifies opportunities for sport-specific branding advertising and fan engagement
- Increases and monitors the brand for Ole Miss mens basketball
- Oversees the creation accuracy and distribution of collateral relating to Ole Miss mens basketball
- Oversees campus and community activations; proactively seek out opportunities to promote Ole Miss mens basketball at campus and community events; foster relationships with campus and community groups and identify outside-the-box ways to market assigned sports
- Oversight of official Club Red student section Registered Student Organization (RSO); maintain group status within larger University RSO ecosystem; actively recruit and develop a leadership cabinet and street team of other passionate students; set up monthly meetings and proactively communicate with leadership team to source ideas and execute on-campus initiatives
- Build and maintain relationships with Greek life organizations and other RSOs
- Promote and manage student attendance for neutral site and road games where applicable
- Foster campus leadership relationships with all necessary parties including scheduling events on campus
- Management of season ticket holder relations with the goal of increasing ticket redemption rates
- Develop and implement communication strategies targeting season ticket holders with the goal of enhancing their game day experience and getting them to utilize their tickets
- Track and analyze season ticket holder scan rates and relevant data to guide strategy
- Manage season ticket holder redemption programs inclusive of in-game season ticket check-in operations development of in-game perks and experiences to enhance value for season ticket holders
- Establish partnerships with local businesses schools and nonprofit organizations to increase community presence and ultimately drive attendance
- Plan and execute community nights and themed events to attract groups and organizations to events
- Contribute to Ole Miss mens basketball social media properties by creating and publishing marketing-focused content designed to promote the program
- Manages and maintains budgets for assigned sports
Position Details
Appointment:12 month
Minimum Qualifications
Education:
Bachelors Degree from an accredited college or university.
AND
Experience:
Two (2) year of experience related to the above described duties.
An equivalent combination of related experience and education may be considered for this role. Substitutions of the required experience or education will be assessed on a 1:1 substitution basis.
Interview Requirements: Any candidate who is called for an interview must notify the Department of Equal Opportunity/Regulatory Compliance in writing of any reasonable accommodation needed prior to the date of the interview.
About the University of MS & Oxford MS
Founded in 1848 the University of Mississippi (UM) affectionately known to alumni students and friends as Ole Miss is Mississippis flagship university. Included in the elite group of R-1: Doctoral Universities - Highest Research Activity by the Carnegie Classification it has a long history of producing leaders in public service academics and business. The University of Mississippi consistently named by The Chronicle of Higher Education as a Great College to Work For is located in Oxford MS which is ranked one of the Top 10 Best College Towns. With more than 24000 students UM is the states largest university and is ranked among the nations fastest-growing institutions. The University of Mississippi which has aggressively implemented many health and wellness initiatives for its more than 2900 employees has consistently been named one of Mississippis Healthiest Workplaces.
Touted as the Cultural Mecca of the South creativity abounds in Oxford as musicians artists and writers alike find inspiration in Oxfords rich history small town charm and creative community. Oxford is a one-hour drive south of Memphis TN and is known as the home of Nobel Prize winning author William Faulkner. Over the years Oxford has also been known for offering exceptional culinary experiences and as the home of the University of Mississippi and the Ole Miss Rebels there is always something here to immerse yourself in. Oxford has also been featured as a literary and arts destination in such publications as The New York Times Southern Living Cond Nast Traveler and GQ. Among other cultural activities annual events include the Oxford Film Festival a thriving local music scene and the Ford Center Performing Arts Series. Oxford is a vibrant university town filled with unique shops and galleries eclectic restaurants and clubs historic landmarks and comfortable inns.
Background Check Statement
The University of Mississippi is committed to providing a safe campus community. UM conducts background investigations for applicants being considered for employment. Background investigations include a criminal history record check and when appropriate a financial (credit) report or driving history check.
EEO Statement
The University of Mississippi provides equal opportunity in any employment practice education program or education activity to all qualified persons. The University complies with all applicable laws regarding equal opportunity and affirmative action and does not unlawfully discriminate against any employee or applicant for employment based upon race color gender sex pregnancy sexual orientation gender identity or expression religion citizenship national origin age disability veteran status or genetic information.
Required Experience:
Director
Employment Type
Full-Time
