Manager II, Market Research
Manager II, Market Research
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Job Description
The Manager II Market Research for BOTOX Therapeutic will be a trusted advisor to BOTOX Therapeutic area leadership leveraging superior customer and marketplace understanding to formulate and execute marketing research programs that deliver insights highlighting business opportunities and guiding brand strategy.
The Marketing Analytics and Business Insights (MABI) team supporting AbbVies US Commercial organization is 200 members strong and growing every day. We comprise highly respected researchers analysts and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house counsel and pragmatic compass to Marketing Sales and Leadership ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at data differently as an input into insight generation not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets encouraging our team members to pull up a chair be themselves be creative speak their minds and do good work. Patients depend on us and we take that very seriously without taking ourselves too seriously. We are smart fun quirky and innovative and wed love for you to join us.
KEY RESPONSIBILITIES:
- Act as intelligence partner for BOTOX Therapeutic Marketing and Leadership guiding commercial brand strategy and advising tactical initiatives based on superior customer insights.
- Create maintain and ensure timely execution of marketing research plans across all BOTOX Therapeutic approved indications driving alignment with brand strategy and adapting to evolving business needs.
- Possess an expert understanding of custom research methodologies. Is highly proficient at supplier and stakeholder management and lead custom research programs to deliver compelling strategic and tactical insight.
- Lead the Insight discovery process to uncover and define motivating insights across the customer base.
- Collaborate with and influence the brand team and agency to drive greater business outcomes.
- Inform the brand planning process based on a deep understanding of all stages of the patient journey as well as stakeholder influences throughout the journey. Clarify moments of meaning and highlight opportunities to enhance the patient experience. Develop plans to prioritize and address insights gaps.
- Participate actively in the creative development process informing the creative brief and creative concept development and assessment by representing the voice of the targeted customer.
- Maintain organizational knowledge on all insights and performance data generated relative to BOTOXs therapeutic areas including market and competitive trends health care environmental influences and investment performance against various channels. Possess a strong understanding of industry secondary data and syndicated sources and their strengths and weaknesses.
- Possess a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business.
- Collaborate with key Marketing Analytics and Business Insights partners (Market Access Insights Patient Services MABI MABI Centers of Excellence) to develop and convey to commercial teams a holistic perspective and recommendations.
- Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.
Qualifications :
- BA or BS degree required.
- 8 years relevant marketing research experience with at least 6 years client side marketing research experience. Excellent strategic thinking capabilities and equally excellent tactical execution skills.
- Analytical reasoning abilities intellectual curiosity strong business acumen and creativity in problem solving.
- Ability to interact effectively with/present to (verbally and in writing) all levels of the organization from Product Managers to Senior Executives.
- Expert knowledge of custom research methodologies
- Proven experience as an integral member of a high performing work team.
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future. Salary: $121000-$230000
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Employment Type
Full-time
