Senior Marketing Executive (12 Months Contract)
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Job Description
Reports to: Senior Marketing Manager
The Role:
We are seeking a dynamic and tech-savvy Senior Marketing Executive to develop implement and optimize integrated marketing campaigns for trade shows products and events. The role involves driving multi-channel marketing strategies managing content and collaborating with partners and stakeholders to enhance brand reputation and achieve campaign goals.
Key Responsibilities:
- Develop and execute comprehensive marketing plans and campaigns across various channels (digital and offline).
- Coordinate with creative and related teams to implement content strategies that engage audiences and optimize ROI.
- Manage marketing materials and ensure timely delivery within budget.
- Use data and analytics to optimize targeting and segmentation of campaigns.
- Build and maintain long-term relationships with partners media and content providers.
- Oversee multi-channel marketing execution including digital advertising PPC SEO email marketing and social media.
- Track campaign performance providing insights and recommendations for continuous improvement.
- Ensure that all campaigns align with acquisition engagement retention and brand awareness goals.
- Work independently with minimal supervision showing strong initiative and time-management skills.
Qualifications :
- Bachelors degree in Business Marketing or related field or equivalent practical experience.
- Minimum 3-4 years of experience in leading and executing marketing campaigns (both organic and paid).
- Proficiency in digital marketing platforms including social media web analytics and email marketing.
- Strong copywriting and creative skills with experience in content creation.
- Excellent verbal and written communication skills in both English and Arabic.
- Highly organized with a strong attention to detail and ability to meet deadlines.
- Proficiency in MS Office (PowerPoint Word Excel) and experience with design tools like Canva.
- Experience with marketing automation platforms (e.g. Eloqua) and CMS platforms is a plus.
- Strong analytical mindset capable of managing data and optimizing campaigns based on performance.
Desirable:
- Experience with marketing automation tools (e.g. Eloqua) social media management platforms (e.g. Sprout Social) and analytics platforms (e.g. Google Analytics).
- Event marketing experience.
This role is perfect for someone who thrives in a fast-paced environment and is passionate about leveraging technology to create innovative and effective marketing strategies.
Additional Information :
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
