Data Analytics & CRO Specialist
Data Analytics & CRO Specialist
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Job Description
About the Role
We are looking for a Digital Analytics & CRO Specialist (bilingual english/spanish) to drive data-informed strategies that boost digital performance and conversion. Youll manage GA4 configurations lead A/B testing and collaborate with cross-functional teams to uncover and implement optimization opportunities.
Key Responsibilities
- GA4 Configuration & Data Management
Implement and maintain advanced GA4 setups ensuring accurate tracking data cleansing.
- Conversion Optimization (CRO)
Design and run A/B and multivariate tests using tools like VWO Optimizely AB Tasty or similar. Analyze test results to improve conversion rates and user experience.
- Insights & Reporting
Create strategic dashboards (Looker Studio) and reports to track KPIs and support data-driven decisions across departments.
- Data Analysis & Strategy
Analyze conversion funnels and user behavior to identify friction points and opportunities. Consolidate insights across SEO ads CRM and analytics to inform strategy.
- Collaboration & Communication
Work closely with consulting sales and client teams. Translate complex data into clear recommendations and prioritize initiatives based on business impact.
- Client Engagement
Maintain continuous communication with clients to share insights test results and performance improvements.
Required Skills & Experience
- 3 years in digital analytics and CRO (agency/freelance background preferred)
- Advanced GA4 configuration and monitoring
- Proficiency in Google Tag Manager Excel/Google Sheets Looker Studio
- Experience with CRO tools (VWO Optimizely AB Tasty etc.)
- High level of English (C2) and fluent Spanish
- Strong communication and stakeholder management skills
- Experience in SaaS B2B lead generation or e-commerce
- Holistic digital marketing understanding (SEO Ads CRM etc.)
- Familiarity with CRM (HubSpotSalesforceetc)
- Understanding of CMS platforms (WordPress Shopify No Code)
Nice-to-Have Skills
- Experience with Adobe Analytics and Universal Analytics
- Advanced statistical analysis and knowledge of Tableau or Power BI
- Exposure to Hotjar Clarity or similar tools
- Understanding of CMS platforms (WordPress Shopify No Code)
Benefits
- Opportunities for professional development and career growth.
- Collaborative and dynamic international work environment.
- Competitive benefits.
Employment Type
Full Time
