Marketing Specialist - E-Commerce and Email
Marketing Specialist - E-Commerce and Email
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Salary Not Disclosed
1 Vacancy
Job Description
Job Details
Description
Job Summary:
As theEmail SMS and E-commerce Marketing Specialist you will lead the strategy creation testing and analysis of email and SMS marketing campaigns to drive e-commerce engagement conversion and retention. This role is essential to Walsworths evolving digital marketing approach and will focus on enhancing our email and SMS performance using data-driven tactics and creative campaign execution. This role is based out of our Walsworth Overland Park Kansas office. This a salaried exempt position. The schedule is Monday Friday 8 AM 4:30 PM.
Essential Functions:
- Develop and manage end-to-end email and SMS campaigns from concept to execution to reporting for both B2C and B2B audiences.
- Create and maintain campaign calendars aligned with promotions product launches and business objectives.
- Design and manage A/B testing for subject lines content creative and offer structures across email and SMS.
- Build automated lifecycle flows (welcome abandon cart re-engagement etc.) and optimize for performance.
- Monitor and report on key performance indicators (KPIs) including open rates click-through rates and conversions using campaign insights to drive optimization.
- Recommend and implement best practices for email and SMS marketing in compliance with industry regulations (CAN-SPAM GDPR etc.).
- Collaborate closely with marketing team to align messaging and visuals to drive cross-channel campaign success.
- Bring forward proactive strategies for continuous improvement and customer engagement leveraging data and campaign insights.
- Manage campaign workflows and deadlines using project management tools ( experience a plus).
- Support strategic planning efforts including budgeting content calendars and yearly campaign roadmaps.
- Write and edit marketing copy as needed with knowledge of AP Style considered a plus.
- Contribute to team brainstorming sessions and follow through on initiatives from concept to execution.
- Assist with marketing efforts across other channels and verticals including potential commercial business support.
- Participate in internal and external presentations including campaign performance reviews.
Knowledge Skills and Abilities
- 2-3 years of hands-on experience in e-commerce and related email marketing; SMS marketing experience strongly preferred.
- Working knowledge of Brevo and Pardot (or comparable platforms).
- Working knowledge of Microsoft Office tools
- Demonstrated success in campaign strategy list segmentation and A/B testing.
- Understanding of email/SMS marketing laws and compliance standards.
- Highly collaborative curious creative and proactive with strong attention to detail and organizational skills.
- Excellent interpersonal and communication skills
- Able to work both independently and as part of a team.
- Agency experience or background in managing diverse accounts and strategies is a plus.
- Experience with or other project management tools is a plus.
- Strong data and analytical skills with the ability to interpret campaign data and turn insights into action.
- Excellent writing editing and proofreading skills.
- Familiarity with HTML and email design best practices is a plus.
- Bachelors degree in Marketing Communications or related field preferred or equivalent relevant experience.
Minimum Requirements:
- U.S. work authorization is required. Walsworth does not offer employment sponsorship.
- Bachelors Degree in Marketing Communications Public Relations or a related field and two years experience in marketing or a related function OR
- Associate Degree in Marketing Communications Public Relations or a related field and four years experience in marketing or a related function
- A pre-employment drug screen background check and social media screening is required for this role due to potential interactions with minors and students
- This position is based out of our Walsworth Overland Park office
Required Experience:
Unclear Seniority
Employment Type
Full-Time
