CRM & Customer Data Analyst
CRM & Customer Data Analyst
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$ 66800 - 100200
1 Vacancy
Job Description
ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Work with outside vendors to manage and execute loyalty and consumer insight programs
- Design and execute targeted loyalty promotions to activate and grow member activity; measure efficiency of loyalty program campaigns
- Report out on loyalty program and customer health KPIs; build and maintain program performance dashboards using visualization tools
- Project manage quantitative and qualitative customer survey programs across multiple functional areas
- Analyze primary and secondary data building out new measurement programs and refreshing existing programs as needed to provide a more holistic voice of customer assessment for our brands
- Work with internal stakeholders to craft survey questions and measurement plans based on team roadmaps and upcoming business initiatives
- Leverage customer personas segments behavioral data to create customer analysis and develop strategies to increase loyalty and share of wallet by creating targeted audiences for digital and direct mail marketing campaigns
- Utilized developed reports and analysis to identify trends opportunities and provide actionable summaries of key findings on a consistent and proactive basis
EDUCATION AND/OR EXPERIENCE
- Bachelors degree in marketing business administration or related field
- 4 years marketing and communications experience
- Experience in leading successful online retention programs loyalty programs online personalization strategies and customer modeling
- Strong background in online based marketing operations with an understanding of web analytics and email/direct mail list marketing delivery database marketing and analytics
- Experience creating and presenting campaign reports including ROI conversion rates etc.
- Quantitative and qualitative market research experience
- Experience interpreting and communicating data in a visual format
- Knowledge of set theory identify and improve process inefficiencies
- Experience with PowerBI & Microsoft SQL Server
KNOWLEDGE SKILLS AND ABILITIES
The requirements listed below are representative of the knowledge skills and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Excellent written and verbal communication skills with the proven ability to communicate with all levels across the organization
- Collaborative while able to influence and persuade
- Strong team player with the ability to build and maintain good rapport with both internal and external customers to handle situations with confidence and tact
- Exceptional organizational skills with demonstrated ability to prioritize workload and concurrently manage multiple projects
- Flexible adaptable with the demonstrated ability to work under pressure in a fast paced environment
- Ability to make decisions within guidelines and policies impacting a range of standard and non-standard matters
- Able to solve complex problems with the ability to take a new perspective on existing solutions
- Ability to apply best practice and industry knowledge to improve products or processes
- High level of analytical thinking and attention to detail
- Strong PC skills utilizing Microsoft Office software with the ability to work between technical and creative team members
- Broad understanding of email and database marketing infrastructures and technologies
- Knowledge of print media planning and web development process
- Ability to think creatively as well as strategically
- Effective leadership project management and vendor management skills
ENVIRONMENT & PHYSICAL DEMANDS
The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Office environment. Utilization of office desk - sitting reading listening or speaking with the ability to move intermittently throughout the day
- Strong sensory skills such as good eyesight good hearing and dexterity
- Ability to operate office equipment including computers copiers fax machines and phones
- Occasional travel
We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future.
Health Benefits
VRA offers a variety of medical dental and vision programs to meet your familys health care needs.
- Medical plan options including both a HDHP/HSA plan and a PPO plan
- Dental
- Vision
- Flexible spending accounts
Survivor Benefits
Life insurance provides peace of mind for your family should the unexpected happen.
- Employer provided 2X your salary in life insurance
- Accidental Death and Disability insurance
- Voluntary life insurance for you your spouse and your children
Income Protection
If you are unable to work due to illness or injury VRA provides several programs to protect your income at no cost to you.
- Short-term disability
- Long-term disability
- Paid family medical leave
Retirement Plan
The VRA 401k plan helps you accumulate savings for retirement
- 401k with generous company match immediate vesting (age and service requirement)
- Strong line up of professionally managed funds
- Safe-harbor plan design
Paid Time Off
Enjoy generous time off programs.
- Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more
- 9 paid holidays a year
- Paid bereavement leave
Give Back Opportunities
VRA offers the opportunity to serve your community.
- Voluntary Time Off
Holistic Wellness
- Access to a variety of financial physical and mental wellness experts
- Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services
- Opportunities for leadership development skill development and career advancement
Product Discount
- Generous employee discount on Vera Bradley products
Ancillary Benefits and Programs
- Bonus opportunity identity protection legal services pet insurance cell phone discount employee referral bonus annual birthday gift DailyPay corporate fitness facility and individual policies through Aflac
Equal Opportunity Employer/Vets/Disabled
Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer.
Vera Bradley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
For more information please click the following links:
Vera Bradleys Equal Employment and Affirmative Action Policy
Know Your Rights: Workplace Discrimination is Illegal (in English)
Know Your Rights: Workplace Discrimination is Illegal (in Spanish)
Right to Work Poster (English)
Right to Work Poster (Spanish)
If you need a reasonable accommodation for any part of the employment application process please send an e-mail to . Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.
Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.
Base Pay Range:
$66800.00 - $100200.00Vera Bradleys compensation ranges are based on market data and comply with all local state and federal regulations. Individual pay within the listed range depends on work location skills experience and relevant education. The posted salary reflects base pay only and excludes bonuses equity or other incentives if applicable.
Required Experience:
IC
Employment Type
Full-Time
