Digital Marketing Specialist

Overview

We are seeking amotivated and versatile Digital Marketing Specialist to support our digital marketing and growth initiatives. This role will play a key part in managing and enhancing our digital presence across our marketing channels. The ideal candidate will be technically proficient detail-oriented and eager to contribute to a collaborative and fast-paced marketing team.

Youll manage and update our WordPress sites play a key role in conversion rate optimization initiatives build campaigns in HubSpot/Pardot and leverage web analytics tools to inform and refine marketing strategies.

Note: Candidates will be asked to complete a brief skills assessment as part of the hiring process to demonstrate proficiency in key tools and capabilities outlined below.

Key Responsibilities

• Website Management & Development

• Own the daily updates upkeep and performance of the corporate websites (WordPress and Elementor)

• Build new landing pages product pages campaign microsites and other web assets as needed.

• Ensure site performance responsiveness and optimization across devices.

• Digital Marketing & Demand Program Support

• Execute and support demand generation programs within HubSpot/Pardot

• Provide backend support for digital tools and systems (tracking tagging CRM integrations etc.)

• Collaborate with marketing content and sales teams to implement digital strategies and ensure brand and message consistency.

• Analytics & Optimization

• Monitor and analyze performance using Google Analytics and related platforms

• Maintain a structured optimization testing cadence to continually drive improvements to conversion rates.

• SEO

• Support on-page SEO initiatives including metadata updates internal linking and structured data enhancements.

• Monitor organic search performance and execute improvements based on keyword trends and SEO audits.

• Stay current on LLM best practices SEO and digital marketing trends

Qualifications

• 4-5years of experience in digital marketing website management or related fields

• Proficiency in WordPress Elementor (or comparable theme) Salesforce Pardot and HubSpot

• Hands-on experience with Google Analytics SEO tools and digital performance tracking

• Understanding of SEO/SEM principles and LLM (large language model) content best practices

• Strong attention to detail with an eye for clean design and user experience

• Excellent communication and collaboration skills

• Comfortable learning new tools and adapting to evolving digital trends

• Solid understanding of HTML/CSS (JavaScript knowledge is a plus).

• Understanding of how websites are hosted and served including concepts like domains DNS SSL caching redirects and CDN performance.

Nice-to-Haves

• Background in SaaS B2B or B2G technology environments.

• Familiarity with digital advertising platforms including 6sense Google Ads etc.

• Knowledge of accessibility standards and ADA compliance for digital content.

Location & Travel

This position will be hybrid with 3 days/week in our Oakville Office.

WhatItsLike to Work at Euna Solutions

At Euna Solutions we carefully foster a work environment where employees have a safe space for creative and intellectual freedom and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunity for professional growth and advancement.

Here are some of theperksthat Euna employees enjoy:

Competitive wages

Wepaycompetitive wages and salaries and we only expect an honest 40-hour week for it.

Wellness days

Whats better than a long weekend An extra-long weekend!Euna Employees enjoy 2 extra days off in the summer to extend long weekends! Extra days to decompress and spend time doing the things you love.

Community Engagement Committee

At Euna we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through timegiftsand skills.

Flexible work

Weunderstandthat what a workday looks like differs by employee and the role requirements. Through our interview processwellwork with you to ensureitsa fitfor you and the specific roleyoureinterested in.

Benefits

Askus for a copy of our health and dental benefits!

Culture committee

Celebrateatevery occasion with the culture team! They make sure that our teams culture is bustling with frequent fun events for holidays and special occasions as well as for miscellaneous fun.

About Euna Solutions

Euna Solutions is a leading provider of purpose-built cloud-based solutions that power critical administrative functions and financial operations for the public sector. Euna Solutions offers trusted easy-to-use solutions for procurement payments grant management budgeting permitting and special education administration that are trusted to increase operational efficiency transparency collaboration and compliance. Working with more than 3000 government and public sector organizations across North America Euna Solutions strives to build trust and enable transparency in our communities. Euna Solutions is recognized on Government Technologys GovTech 100 list an annual list of the top 100 companies focused on making a difference in and selling to state and local government agencies across the U.S. To learn more visit.

Please visit our website: check out our LinkedIn Pages believe in embracing new perspectives andoptimizingimpact. If you have relatable experience and relevant transferrable skills but feel you may be missing a few of the requirements we encourage you to apply! We recognize that people have unique career journeys and ifyoureexcited about this role and know you can bring something great to the team then we want to hear from you. Please know Euna Solutions is committed toprovidinga comfortable and accessible interview process for every candidate. If there are anyaccommodationsour team can make throughout our hiring process (big or small) please let us know.

For any inquiries or requestsregardingaccessibility at Euna Solutions please emailor call our officeat1.877.707.7755. Upon requestappropriate accessibleformats or arrangements will beprovidedas soon aspracticable.