Lead, GTM (Media) - Consumer Packaged Goods , Amazon Video Advertising
Lead, GTM (Media) - Consumer Packaged Goods , Amazon Video Advertising
Posted on :
09-06-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
At Amazon Ads we sit at the intersection of Advertising Media and eCommerce. With millions of customers visiting us every day to find discover and buy products we believe that advertising when done well can enhance the value of the customer experience and generate a positive ROI for our advertising partners. We strive to make advertising relevant so that customers welcome it - across Amazons ecosystem of mobile and desktop websites proprietary devices and the Amazon Advertising Platform. If youre interested in innovative advertising solutions with a relentless focus on the customer youve come to the right place!
Were seeking an experienced Go-To-Market Lead to drive Amazon Ads strategy and execution for Consumer Packaged Goods (CPG) clients in the media space. This role will be responsible for developing and implementing comprehensive GTM strategies to accelerate adoption of Amazon Ads solutions among CPG advertisers. Working with clients to align their goals with high impact advertising solutions leveraging insights market trends and full-funnel media planning
Key job responsibilities
Lead the development and execution of GTM strategies for Amazon Ads CPG vertical
Partner with sales product and marketing teams to identify growth opportunities and optimize client solutions
Build and maintain strategic relationships with key CPG clients and agencies
Drive revenue growth through new business development and existing account expansion
Analyze market trends and competitive landscape to inform strategic recommendations
Create compelling value propositions and sales narratives for CPG advertisers
Develop scalable frameworks and best practices for the CPG vertical
- Bachelors degree required
- 13-15 years of experience in advertising marketing strategy or brand management
- Proven experience leading and scaling creative or cross-functional teams.
- Demonstrated ability to work backwards from business objectives to deliver customer-obsessed data-driven creative solutions
- Experience influencing senior stakeholders and managing executive-level relationships.
- MBA from reputed university
- 5 years experience working in the CPG across digital touchpoints/media planning and understanding their unique challenges
- Proven track record of developing and executing successful GTM strategies
- Strong understanding of digital advertising ecosystem and media landscape
- Excellence in stakeholder management and cross-functional collaboration
- Outstanding presentation and communication skills
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Were seeking an experienced Go-To-Market Lead to drive Amazon Ads strategy and execution for Consumer Packaged Goods (CPG) clients in the media space. This role will be responsible for developing and implementing comprehensive GTM strategies to accelerate adoption of Amazon Ads solutions among CPG advertisers. Working with clients to align their goals with high impact advertising solutions leveraging insights market trends and full-funnel media planning
Key job responsibilities
Lead the development and execution of GTM strategies for Amazon Ads CPG vertical
Partner with sales product and marketing teams to identify growth opportunities and optimize client solutions
Build and maintain strategic relationships with key CPG clients and agencies
Drive revenue growth through new business development and existing account expansion
Analyze market trends and competitive landscape to inform strategic recommendations
Create compelling value propositions and sales narratives for CPG advertisers
Develop scalable frameworks and best practices for the CPG vertical
- Bachelors degree required
- 13-15 years of experience in advertising marketing strategy or brand management
- Proven experience leading and scaling creative or cross-functional teams.
- Demonstrated ability to work backwards from business objectives to deliver customer-obsessed data-driven creative solutions
- Experience influencing senior stakeholders and managing executive-level relationships.
- MBA from reputed university
- 5 years experience working in the CPG across digital touchpoints/media planning and understanding their unique challenges
- Proven track record of developing and executing successful GTM strategies
- Strong understanding of digital advertising ecosystem and media landscape
- Excellence in stakeholder management and cross-functional collaboration
- Outstanding presentation and communication skills
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Employment Type
Full-Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
