Vice President Consumer Insights
Vice President Consumer Insights
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Job Description
About Us
Treasury Wine Estates (TWE) is one of the worlds largest wine companies and we are proud of our portfolio of brands that have tremendous heritage rich quality and a reputation for excellence across the TWE we are led everyday by our purpose Boldly Cultivating. We are boldly cultivating value through our brands wine people & environment for enriched and joyful communities.
At TWE we cultivate our teams to be their very best. And in turn our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the worlds most desirable luxury wine company known for the experiences we create for our consumers customers partners suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands clickhere.
About the Role
The Vice President Consumer Insights & Strategy is responsible for developing a deep understanding of consumer behaviors and translating that understanding into actionable strategies to drive brand growth innovation and market expansion. This executive role leads the development and integration of consumer insights across branding product and business strategy to ensure long-term relevance and success.
Key Responsibilities
Consumer Understanding & Research
- Lead qualitative and quantitative research initiatives to uncover consumer motivations behaviors and trends.
- Conduct cultural scans and generational analyses to inform business strategy.
Strategic Insight Development
- Develop consumer personas segmentation models and journey maps.
- Identify unmet consumer needs and whitespace opportunities for innovation.
Cross-Functional Strategic Application
- Partner with product marketing innovation and executive teams to integrate insights into business strategies.
- Provide strategic guidance to senior leadership for brand positioning and market expansion.
Innovation & Testing
- Establish and manage a framework for rapid testing prototyping and concept validation.
- Promote a test-and-learn culture across teams.
Measurement & Optimization
- Design and manage insight dashboards to track impact and guide iteration.
- Scale successful strategies across the organization.
About you
- You have a Bachelors degree. An MBA or advanced degree in a related field is preferred.
- You have 12 years of experience in consumer insights marketing strategy or brand leadership
- You have expertise in both qualitative and quantitative research methods
- You have a strong track record of converting insights into growth strategies
- You have excellent communication and cross-functional leadership skills
- You come from a luxury lifestyle or consumer goods background
Why youll love it here:
- Our culture is built on bringing our whole selves being courageous and delivering together its our DNA and the heart of who we are at TWE.
- We prioritise your growth with access to global career opportunities and structured programs designed to support your health wellbeing and careerdevelopment.
- Enjoy the worlds most desirable wines through our generous employee product allowance
- Competitive benefits package including: Medical Dental and Vision Paid Time Off (vacation sick time and holidays) 401K with company match and much more!
- Plus youll get an extra day off each year with your TWEforME Day a day to spend however you choose!
We offer a range of great benefits such as flexibility rewards and discounts and health and wellbeing initiatives. To find out more click here.
It takes all varietals!
At TWE we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.
All qualified applicants will be considered for employment regardless of age race color religion sexual orientation gender identity national origin or disability. If you require any assistance to be included in our process please contact quoting the job title and reference number.
Apply Today!
We do move quickly at TWE and continually review applications so if you dont want to miss out please apply today!
Pay Transparency Disclosure: The base pay range offered for this position is $189000 to $221000 per year and other benefits. These figures represent what we reasonably expect to pay for this position but the actual compensation offered will depend upon numerous job-related factors including but not limited to candidate qualifications skills experience education location and alignment with market data. Our expectation is that the incumbent will work out of Los Angeles the incumbent works out of another location the wage rate may fall above or below this range. Treasury reserves the right to modify the range in the future.
Required Experience:
Chief
Employment Type
Full-Time
