Events, Marketing and PR Coordinator
Events, Marketing and PR Coordinator
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$ 40000 - 65000
1 Vacancy
Job Description
About Us:
Lewis Automotive Group is a dynamic and customer-focused dealership committed to delivering exceptional automotive experiences. Were looking for a creative and organizedEvents Marketing & PR Coordinatorto lead the planning execution and promotion of our events and public relations efforts. If youre passionate about creating memorable experiences and enhancing brand visibility in the community we want to hear from you!
Position Summary:
TheEvents Marketing & PR Coordinatoris responsible for planning coordinating and executing a wide range of dealership events and promotional initiativesboth in-person and online. From vehicle launch parties and test drives to trade shows and customer appreciation days youll bring events to life that drive engagement build community relationships and boost sales.
In addition to event execution this role plays a key part in the dealershipspublic relations efforts including drafting press releases managing media relationships and helping shape the public image of our brand.
Key Responsibilities:
- Plan organize and execute a variety of dealership events including vehicle launch parties sales promotions test drive events communitysponsorships trade shows and customer appreciation events.
- Develop detailed event plans timelines and budgets ensuring that events are executed smoothly and within budget.
- Coordinate logistics for events including venue selection catering entertainment signage transportation and staffing.
- Collaborate with the marketing team to develop promotional materials for events including digital and print ads social media campaigns email newsletters and event invitations.
- Use various marketing channels to promote events and attract attendees ensuring effective outreach and strong attendance rates.
- Leverage social media platforms to generate buzz and build excitement before during and after events.
- Manage relationships with external vendors suppliers and partners including event venues catering services entertainment providers and sponsors.
- Manage deliverables and ensure vendors meet all event requirements.
- Serve as the on-site point of contact for all events overseeing event setup execution and breakdown.
- Supervise dealership staff and event volunteers ensuring that they are properly trained briefed and equipped to assist with event tasks.
- Ensure that the event experience reflects the dealerships brand and meets customer expectations.
- Collect and analyze post-event feedback from attendees staff and vendors to evaluate event success and areas for improvement.
- Track key performance indicators (KPIs) such as attendance numbers sales conversions customer satisfaction and social media engagement to measure ROI.
- Prepare event reports and share insights with the management team to help improve future event strategies.
- Build relationships with local businesses organizations and community groups to support eventsponsorships collaborations and partnerships.
- Represent the dealership at local events trade shows and industry conferences to build brand awareness and attract new customers.
- Work closely with the sales marketing and customer service teams to ensure that events align with dealership objectives and customer needs.
- Assist the marketing team in crafting event messaging promotions and content for advertising materials.
- Manage event budgets tracking expenses and ensuring that events stay within financial guidelines.
- Evaluate cost-effectiveness of events and identify opportunities for cost-saving measures without compromising event quality.
- Draft and distribute press releases media alerts and event announcements to local and industry media outlets.
- Build and maintain relationships with media contacts journalists andinfluencers to increase positive media coverage.
- Coordinate media attendance and coverage for major dealership events ensuring proper representation and branding.
- Serve as the dealerships point of contact for public inquiries related to events promotions and community involvement.
- Monitor media coverage public sentiment and social media conversations related to dealership events and promotions.
- Collaborate with the marketing and leadership teams to ensure all public-facing messaging aligns with the dealerships brand voice and values.
- Maintain a media contact list and PR calendar to track outreach coverage and follow-up activities.
- Assist in developing internal and external communication strategies that support public engagement and strengthen the dealerships public image.
Qualifications:
Required Skills & Experience:
- Strong project management skills with the ability to manage multiple events simultaneously and work under tight deadlines.
- Excellent written and verbal communication skills with the ability to create promotional materials and engage with vendors customers and internal teams.
- Knowledge of marketing strategies and promotional tactics to drive attendance and engagement.
- Proficiency in event management software Microsoft Office Suite (Word Excel PowerPoint) and social media platforms (Facebook Instagram Twitter etc.).
- Creative organized and detail-oriented with a passion for delivering exceptional customer experiences.
- Strong interpersonal skills and the ability to build relationships with vendors customers and team members.
- Ability to work both independently and collaboratively in a fast-paced dynamic environment.
- Ability to remain calm and resourceful under pressure especially during event execution.
- This role will require frequent travel to and from event locations as well as occasional work during evenings and weekends for events.
- A valid drivers license is required as the position may involve travel to external event locations.
Preferred:
- Experience with CRM and email marketing platforms
- Familiarity with public relations tools and media monitoring.
Why Join Us
- Competitive salary: $40000 $65000 per year (based on experience and qualifications)
- Collaborative high-energy work environment
- Opportunities for creativity and innovation
- Strong community presence and customer-first culture
- Growth potential within a respected local brand
Apply todayto be part of a team that values innovation customer engagement and community involvement.
Required Experience:
IC
Employment Type
Full-Time
