Customer Relationship Manager, Retail, Peter England
Customer Relationship Manager, Retail, Peter England
Posted on :
08-06-2025
Employer Active
1 Vacancy
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Job Description
Base Location: Bangalore
Minimum Qualification: MBA
Preferred Experience: 3-6 Years of relevant experience
Key Result Areas
Drive Repeat revenue growth
- Design CRM calendar for the brand in line with marketing calendar & channel requirements.
- Drive and achievebrands repeat revenue repeat transaction & unique transactors base
- To drive (growth of) percentage contribution of repeat revenue to overall brands NSV targets
- To manage other repeat customer related KPIs including repeat ABV/ABS Repeat discount points liability earn to burn ratios.
Managing Budget
- Ensure optimum utilization of budget in line with brands repeat revenue targets growing consumer base & communication channels.
Loyalty program management
- Carry out periodic checks & market mapping to determine the health of loyalty program and make structural changes if required.
- To keep track of other important KPIs including earn/burn ratios loyalty point outlay loyalty points redemption etc. to manage financial liability to the brand.
- To create programs projects around retention of key customer segments
Drive Operational Excellence
- Train & educate front end teams including store teams on the technical & softer aspects of customer relationship management.
- Create a reporting & review mechanism to ensure data flow within the brand around existing customers including customer voice buying habits & customer escalations.
- Drive and control hygiene activities of data collection as part of new member enrollment including enrollment rates enrollment data hygiene etc.
- Drive and manage data sanity of CRM database & flow of data to internal team including IT Teradata etc.
Campaign management
- Design & execute effective campaigns to drive increment sales.
- Work towards improvement of campaign response rates
- Design campaigns to support key brand initiatives including ATL stories new season launches & festive markets support.
Vendor management
- Manage external vendor to carry out the work items (including analytics creative management & campaign design) related to CRM campaigns.
- Define the work scope of external vendors review the quality of work.
- Manage (and optimize) fixed costs related to external vendors & control per campaign cost through effective planning.
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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