Director, Global Marketing Strategy & Transformation
Director, Global Marketing Strategy & Transformation
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Job Description
The Director Global Marketing Strategy & Transformation role is accountable for the development and management of the integrated strategy and overall planning for Manulifes Marketing function. The Director of Global Marketing Strategy & Transformation champions the strategic goals of Marketing and influences the direction and focus via the thoughtful analysis and presentation of current state firm strengths/challenges industry/market trends and competitive research. The Director of Global Marketing Strategy & Transformation understands the current state and future vision and is able to partner with business lines to define a holistic approach to achieve results.
Specifically in the Global Marketing function the Strategy team works across the companys businesses and geographies to support senior management in developing Manulifes long-term marketing function strategy and the execution of key strategic initiatives. This includes supporting strategic implementation across our portfolio of Global Marketing capabilities -- Digital Transformation NPS Brand Digital Marketing Advanced Analytics and AI Human-Centred Design Innovation Sustainability and Community Investment/Sponsorship. Team members have access to a unique vantage point to participate and shape our transformation to become a digital customer leader.
Position Responsibilities
- Lead and manage large complex strategic initiatives for Global Marketing ensuring end-to-end delivery and realization of business benefits.
- Drive data-informed decision-making by scoping analyzing and resolving key strategic issues and presenting actionable insights to senior stakeholders.
- Facilitate cross-functional collaboration to shape and refresh strategies that position the organization competitively and drive differentiation.
- Influence and align key stakeholders enabling early trade-offs and strategic decisions through effective communication and leadership.
- Lead competitive intelligence and external research efforts to align strategies with market trends and consumer needs.
- Mentor motivate and develop team members to build a high-performing future-ready organization.
Required Qualifications
- Advanced degree in a quantitative field with 10 years of experience in corporate strategy and transformation roles ideally within Financial Services consulting or investment banking.
- Proven strategic thinker with strong analytical and financial acumen; adept at solving complex problems and applying a broad range of strategy tools.
- Demonstrated ability to influence senior leadership through clear persuasive communication and well-supported recommendations.
- Collaborative self-motivated and adaptable with a strong track record of delivering results in diverse global and cross-functional environments.
- Experience in AI-driven initiatives is highly desirable; some travel may be required
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Referenced Salary Location
CAN Ontario Toronto 200 Bloor Street EastWorking Arrangement
Salary range is expected to be between
$105750.00 CAD - $190350.00 CADIf you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.
Required Experience:
Exec
Employment Type
Full-Time
