Manager, Shopper Marketing - Grocery

BUILD THE BRAND THROUGHT THE PATH TO PURCHASE

Creates and implements advertising and messaging across the purchasing journey utilizing the Red Bull Marketing Mix to enhance our occasion strategy and support consumer activations.

Manages the team responsible for developing and executing Shopper Marketing and Consumer Activation programs.

Converts brand assets and initiatives into successful Shopper Marketing programs.

Crafts creative and engaging messaging suited to the grocery market.

MAXIMIZE REACH AND ENSURE ROI

Determines the advertising investment strategy for their customers aiming to enhance Red Bulls lower funnel marketing metrics such as purchase conversion and customer loyalty.

Creates custom exclusive Shopper Marketing programs which include incremental display strategies that serve as the primary source of awareness for Red Bull.

Establishes objectives key performance indicators (KPIs) and benchmarks to guide and assess program performance.

Oversees a multi-faceted measurement approach that includes custom Deep Dive research comprehensive program recaps Shopper Spotlight presentations After Action Reviews and Annual Learning Plans.

Manages the annual allocation of the Shopper Marketing budget within the Grocery channel.

Identifies business case opportunities and develops rationale to inform programming decisions.

Devises and executes smart tests to ensure Red Bull remains at the forefront of Shopper Marketing tactics while also benchmarking external competitor programs within the grocery channel.

Conducts performance analysis to derive actionable insights and optimize future programs.

DIFFERENTIATE VS. COMPETITION

Develops customized solutions for grocery shopper insights and opportunities.

Leads the creation of tailored programs for grocery retailers.

Offers a comprehensive range of programming from turnkey and scalable solutions to groundbreaking and innovative approaches.

Oversees the development of shopper marketing program assets including concept development point-of-sale messaging and sales materials.

Utilizes consumer and shopper insights to identify trends and opportunities that will influence the future direction of grocery shopper marketing.

DRIVE INNOVATION

Ensure that Red Bull remains at the forefront of Shopper Marketing innovation.

Discover new technical integrations between Red Bull and customers digital ecosystems.

Be the subject matter expert on digital innovation within Shopper Marketing specifically applicable to the Grocery channel.

Qualifications :

3 years consumer goods industry experience ideally within Brand or Shopper Marketing

Business Acumen displays a comprehensive understanding of how the business operates (for example understands the drivers of business results); possesses a distinct awareness of how strategies can be applied across the Large Format channel.

Collaborative - Exhibits the ability to work harmoniously with cross-functional partners including National and Regional Sales counterparts as well as the wider Santa Monica marketing team in order to influence the development and execution of scalable programs that support National and Super Regional Large format customers.

Leadership coaching and development experience.

Excellent written and verbal communication skills.

Bachelors degree or equivalent professional experience.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time