Community Engagement & Influencer Specialist, IKEA Malaysia
Community Engagement & Influencer Specialist, IKEA Malaysia
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1 Vacancy
Job Description
The purpose of the Community Engagement & Influencer Specialist role at IKEA is to build and strengthen digital communities and content creators that authentically represent the IKEA brand drive engagement and grow brand affinity across social platforms. This role is responsible as Glocalization Content Lead (Merge of Global Local) developing influencer partnerships supporting PR on activating community-led content or activities and creating culturally relevant conversations that position IKEA as a brand loved by the many. To bridge IKEA design philosophy with Malaysian living realities curate unexpected linkage between global trends and local creators making IKEA the hub for cross-cultural inspiration. Exposure to international trends untapped content formats and cross-cultural storytelling techniques that can help IKEA Malaysia stand out in a saturated market. By connecting brand purpose with real voices from everyday Malaysians to lifestyle creators the specialist will help drive reach relevance and advocacy through Identify trends from other markets (e.g. Japans minimalist micro-homes other countries sustainability ethos) and adapt them for Malaysian audiences in innovative ways.
Your assignment
- Develop and execute the influencer and KOL strategy in alignment with IKEAs brand values and campaign goals.
- Identify opportunities to build long-term creator partnerships across lifestyle home and design communities.
- Source evaluate and manage relationships together with agencies support on influencers creators and brand ambassadors across platforms (Instagram TikTok YouTube etc.). Negotiate deliverables timelines and budget to ensure transparent value-driven partnerships.
- Always On Community Management to cultivate and support a vibrant IKEA digital community by engaging with local voices fans creators and loyal customers.
- Activate UGC (user-generated content) testimonials and customer spotlights across IKEA Malaysias digital channels.
- Work with Marketing Team and cross function team to build and coordinate with internal teams (e.g. marketing social media PR) to ensure influencer content complements broader campaign plans.
- Ensure all influencer and community content aligns with IKEAs tone of voice visual identity and brand values.
- Track campaign KPIs (reach engagement cost per engagement conversions etc.) and deliver post-campaign reports with insights and recommendations.
- Stay ahead of social cultural and content trends to keep IKEA relevant in conversations that matter to Malaysians.
- Supporting PR led content or activities primarily for brand building activation. Maintain an up-to date influencer and community with PR related matter.
- Proactively propose new ideas platforms and formats for influencer and community-driven storytelling.
Qualifications :
Your profile
- Holds a Bachelors degree in Marketing Communications Public Relations Digital Media or a related field.
- Certification in Social Media Marketing Influencer Strategy or Digital Content Creation is a plus.
- Highly self-motivated with a passion for Influencer and Community for brand advocacy.
- Genuinely inspired by real people and authentic voices. Motivated by finding meaningful ways to connect the IKEA brand with creators customers and local communities.
- Excited by the idea that every customer fan or content creator can become an ambassador. Driven by building long-term trust-based partnerships.
- Solid understanding of influencer types (macro micro nano) paid vs earned partnerships influencer selection criteria briefing content review and disclosure guidelines (e.g. #ad #sponsored)
- Possess knowledge of how different platforms work (Instagram TikTok YouTube Facebook) - content formats engagement dynamics algorithms and what resonates with audiences.
- Possess knowledge of influencer workflows - from strategy outreach briefing execution approvals publishing to reporting.
- Ability to assess what content works for different platforms audiences and brand moments - balancing authenticity with IKEAs brand tone and values.
- Understanding of local trends subcultures and values to ensure influencer choices and community content are locally relevant and culturally respectful.
- Capable of co-creating briefs and ideas with creators guiding content that is both creative and strategically aligned with campaign goals.
Additional Information :
Please apply by 20 June 2025
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
