On Premise Trade Marketing Specialist
On Premise Trade Marketing Specialist
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Job Description
LIVING THE RED BULL ON PREMISE CULTURE
- Assume and live the Red Bull OP culture.
- Be an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network.
- Monitor image standards regarding the brand premium values of Red Bull.
- Have a can-do attitude and act as a role model.
IMPLEMENTATION & DEVELOPMENT OF STRATEGIES AND TOOLS
- Implement marketing activation strategies for On Premise segments like Bars Clubs Cafes Catering QSR & Gaming outlets together with On Premise Stakeholders focusing on insights and segment marketing plans.
- Uncover important On Premise trends and opportunities and implement creative Trade Marketing solutions by segment.
- Understand the On Premise landscape and apply trade marketing tactics to fit customers and Red Bulls needs.
- Implement activation plans and toolkits for the field team and selected key account customers to drive distribution and volume by ensuring we Look Like #1 and Win vs Competition in the On Premise Universe.
- Combine On Premise strategy and trade marketing programs to activate each segment at scale.
BUILDING THE BRAND & PRODUCT IN THE ON PREMISE CHANNEL
- Uphold brand standards across all activations.
- Coordinate and support field teams for in-outlet activation.
- Coordinate and support internal field teams to develop account messaging strategy that aligns with trade marketing programs.
- Work to protect Red Bull brand equity in all activations.
SUPPORTING THE ORGANIZATION: DRIVE STRATEGY INTO ACTION
- Support the field teams by rolling out and implementing our Trade Marketing strategy and initiatives.
- Collaborate closely with On Premise Stakeholders to support the implementation of action plans and adaptation of tools to unleash local opportunities.
- Communicate strategy to the On Premise Stakeholders and field teams to ensure understanding and adoption.
- Define and share best practices highlighting challenges and opportunities for growth.
Qualifications :
Over 2 years of experience in Trade Marketing or Sales with a proven track record working with brands across marketing and insight functions.
Knowledge of the On Premise industry and trade is required.
Ability to analyze complex trends and connect the dots between multifaceted disciplines.
Solid understanding of sales processes and high-level negotiation with Key Accounts.
Strategic ability to develop specific valuable innovative strategies and concepts while maintaining sight of the commercial big picture.
Demonstrates exceptional planning project management and presentation skills.
Passion for establishing new business partnerships.
Exceptionally strong communicator excelling in translating complex business issues into practical and relevant terms while understanding cultural differences.
Strong analytical communication and teamwork skills.
Experience in managing different stakeholders.
Self-motivated innovative solution-oriented mindset self-directed with a do-it-now attitude flexible and able to work under pressure in a fast-paced team environment.
Additional Information :
The description of this job offer is intended to collect the information necessary to identify in a general and non-exhaustive manner the general characteristics of the position with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull Hellas Single Member LLC. will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular equal treatment and non-discrimination. Likewise those who wish to start the process are informed that no rights can be expected as a result of this job offer.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
