Overview
Our client is leading provider of fintech compliance and automation solutions catering to businesses across various industries looking for Content and Social Media Marketing Specialist plays a crucial role in enhancing the brands online presence and engagement through strategic content development and social media initiatives for Rajendra Place Delhi
Key Responsibilities
- Manage content calendars to ensure timely posting and alignment with marketing campaigns.
- Analyze social media metrics to identify trends optimize performance and improve engagement rates.
- Collaborate with marketing and design teams to create visually appealing posts that capture audience attention.
- Engage with followers by responding to comments messages and reviews professionally and promptly.
- Conduct audience research to tailor content strategies and understand consumer behavior.
- Implement SEO best practices in all content to enhance search visibility.
- Create and oversee social media ad campaigns to boost brand reach and conversion rates.
- Monitor competitors social media activities to identify opportunities and threats.
- Write blog posts and articles that support brand messaging and drive traffic to the website.
- Stay updated on industry trends and emerging platforms to recommend new opportunities for engagement.
- Coordinate influencer partnerships to expand audience reach through authentic collaborations.
- Evaluate and report on the effectiveness of social media campaigns and content strategies.
- Participate in brainstorming sessions to propose fresh and innovative content ideas.
- Assist in the development of overall social media marketing strategy and brand initiatives.
Required Qualifications
- Bachelor s degree in marketing Communication or related field.
- Proven track record of managing successful social media campaigns.
- Strong understanding of various social media platforms and their respective audiences.
- Ability to work independently and manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Experience with social media management tools such as Hootsuite or Buffer.
- Familiarity with graphic design tools like Canva or Adobe Creative Suite is a plus.
- Knowledge of SEO and keyword research tools.
- Creative mindset with the ability to conceptualize engaging content.
- Strong attention to detail in writing and editing.
- A proactive approach to learning and adapting to new trends.
- Ability to collaborate effectively with diverse teams.
- Experience in influencer marketing and community building is a plus.
- Demonstrated ability to initiate and manage projects effectively.
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