Loyalty Communications Specialist, IKEA Malaysia
Loyalty Communications Specialist, IKEA Malaysia
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The purpose of the Loyalty Communications Specialist role at IKEA is to drive meaningful engagement and build long-term relationships with IKEA Family members by delivering relevant personalized and value-driven communications that inspire loyalty deepen brand love and contribute to increased visitation conversion and customer lifetime value.
The role will be responsible for supporting the development and execution of member-exclusive campaigns content and omnichannel touchpoints ensuring communications are aligned with the brand tone of voice and business priorities while leveraging data insights to optimize performance across email app digital platforms and in-store experiences.
Your assignment
- Work with Marketing Team and cross function team to build and constantly improve regional loyalty programs which consist of IKEA Family smles Kids loyalty program and a subscription IKEA Family scheme using data business insights and customer feedback to drive traffic purchases and engagement.
- Drive member acquisition and engagement through in store online roadshow events to ensure a stable growth of the member base and a healthy number of contactable members for marketing purposes.
- Partner with related stakeholders to implement necessary enhancement to Loyalty and Marketing system and automation process for targeting and retargeting work.
- Collaborate with analytics agency BI teams and Country Marketing Managers for data exchange enhancement of reporting dashboard test monitor result and provide feedback for different analytics models to increase the engagement and purchase propensity.
- Execute campaigns to drive the Loyalty KPIs in conjunction with the Marketing teams optimize setup in the system to follow the customer lifecycles including on-boarding and 1st purchase stretch spend drive returned visits reward and recognition and early win-back.
- Monitor update and secure functionality of the CRM system integration with various internal and external systems/platforms.
- In day-to-day work ensure full compliance with Personal Data Protection Act regulations and Ikano Retail policies with respect to collection handling and storage of members data.
Qualifications :
Your profile
- Holds a degree in Marketing Communications Business or a related field with CRM Digital Marketing or Loyalty Program Management certifications being a strong advantage.
- At least 2-3 years Loyalty and CRM experience in retail or relevant agency.
- Deep motivation to understand customer behaviour and to create meaningful value-driven experiences that strengthen emotional loyalty. Enjoys building relationships between the brand and its community.
- Understanding of loyalty mechanics (e.g. point systems tiers rewards retention drivers) and how loyalty contributes to customer lifetime value.
- Proficient in Microsoft Excel Microsoft Powerpoint Microsoft Dynamics CRM 365 or any equivalent tool
- Have experience in big data data cleansing data management report and dashboard.
- Thrives in a collaborative fast-paced environment and is highly self-motivated to improve both business outcomes and team performance.
- Demonstrates strong communication and influencing skills with the ability to engage stakeholders across functions and countries.
Additional Information :
Please apply by 04 July 2025
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
