Sr. Marketing Manager - Channels, BwP/MCF Marketing Team

The Buy with Prime (BwP) and Amazon Multi-Channel Fulfillment (MCF) Marketing team is looking for a Senior Marketing Manager with deep knowledge of Business-to-Business (B2B) marketing. This role will play a critical role in expanding MCF and Buy with Primes presence across Amazons merchant facing owned and operated (O&O) platforms as well as lead the development and execution of a robust webinar program for MCF and BwP. You will champion marketing programs from ideation to execution touching across all stages of the customer lifecycle from driving awareness product adoption engagement and customer experience. If you are organized analytical detailed oriented and data driven and have a history of getting things done this is a great role for you. This is a highly visible role and this marketer will have opportunities to regularly present program plans results and learning to senior leadership teams.

Key job responsibilities
- Develop and execute roadmap for enhancing Buy with Prime (BwP) and Multi-Channel Fulfillments (MCF) presence across Amazons merchant owned & operated platforms.
- Work closely with internal and external product and engineering teams to deliver new products and services.
- Negotiate develop drive and manage execution of strategic partnerships internal merchant facing teams.
- Analyze performance of marketing initiatives and campaigns across the market customer segment and lifecycle stages seeking ways to improve performance and deliver insights to key stakeholders
- Proactively identify new channel opportunities and help raise the bar by instrumenting mechanisms teaching processes and introducing initiatives that drive both efficiency and improve speed to market.
- Work with internal and external teams mainly content design product marketing legal and sales to create and execute a robust webinar program touching across all stages of MCF and BwP customers.
- Partner with data science and measurement teams to ensure accurate attribution and performance tracking across the initiatives.


About the team
Buy with Prime (BwP) and Multi-Channel Fulfillment (MCF) are helping people reimagine the way they they do! Our vision is to enable every entrepreneur in the world to reach every customer in the world through every channel they can imagine. Buy with Prime (BwP) is a new way to extend Prime shopping benefitsincluding fast free shipping a seamless checkout experience and free returnsto merchants own online stores ultimately increasing selection for Prime members.

Multi-Channel Fulfillment (MCF) aims to enable organizations across the world with reliable cost effective and flexible end-to-end eCommerce fulfillment solutions in order to help them scale succeed and offer best in class experiences to their customers. MCF represents the core fulfillment capability of Buy with Prime (BwP) a new business initiative for Amazon.

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Strong cross-functional collaboration and project management abilities
- 3 years of experience in Business-to-Business (B2B) marketing.
- Proven experience of delivering successful one to many customer engagement programs like webinars.

- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events webinars email lead nurture programs and CRM/sales insights
- Experience with Salesforce and Tableau
- Deep knowledge of Amazons merchant facing platforms like Seller Central Seller Mobile App Vendor Central.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112800/year in our lowest geographic market up to $186500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.