Sr. Product Manager Insights , Toys Marketing

Are you passionate about creating exceptional customer experiences and have a love for toys and games The Amazon Toys & Entertainment team is seeking a data-driven Senior Product Manager to lead our Customer Insights & Experience initiatives. In this role youll shape how millions of customers discover and shop for toys on Amazon combining deep analytical expertise with strategic product management to drive customer-centric innovations.

As the Senior Product Manager youll own the end-to-end research process and product development cycle. Youll leverage data analytics market research and customer insights to identify opportunities develop strategic roadmaps and work cross-functionally to bring solutions to life. Your ability to synthesize complex data influence stakeholders and manage multiple priorities will be key to your success.

To excel in this role youll need a blend of analytical prowess strategic thinking and product management expertise. Youll work autonomously make data-driven decisions and become an expert in developing and deploying customer-centric strategies across the Toys & Games ecosystem. Your ability to manage complex cross-functional projects juggle multiple competing priorities and influence diverse stakeholders will be crucial to your success.

Key job responsibilities
In this role youll lead research initiatives develop customer segmentation strategies and translate insights into actionable product improvements. Youll collaborate with cross-functional teams to implement solutions that enhance the entire customer journey from discovery to purchase.
Lead internal research market research and customer segmentation initiatives
Design and execute customer research studies
Synthesize data to drive actionable recommendations
Develop and own product roadmaps aligned with business goals
Partner with technical teams to implement product improvements
Manage product development lifecycle from conception to launch
Create business cases to influence stakeholders
Collaborate with enterprise marketing teams business intelligence tech teams and vendor managers
Define and track KPIs to measure impact
Develop dashboards for product performance and customer insights
Analyze data to identify improvement areas and opportunities
Foster customer obsession and data-driven decision making
Manage research vendor relationships


About the team
Through our passion for play and our dedication to excellence we inspire and delight children of all ages driving awareness of our vast selection of high-quality innovative and safe toys that stimulate their imaginations creativity and learning. We are committed to innovating to deliver the best customer experience ensuring that our customers can easily navigate to the perfect toy and that our experiences are expertly curated inclusive relevant engaging and fun.

- 5 years of product or program management product marketing business development or technology experience
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience in areas such as market research statistics finance or qualitative/quantitative research
- Experience as a product manager or owner
- Experience owning technology products
- Knowledge of key customer experience metrics and methodology (e.g. NPS)
- Experience with customer segmentation and journey mapping
- Bachelors degree

- Experience in influencing senior leadership through data driven insights
- Experience working across functional teams and senior stakeholders
- SQL proficiency

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $124500/year in our lowest geographic market up to $206000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.