Director, Commercial Marketing
Director, Commercial Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
ACCOUNT MANAGEMENT
Manage and nurture relationships with our distribution partner The Orchard and key global digital streaming/subscription services. These partners include Spotify Apple Music Deezer Tidal SoundCloud Pandora YouTube Amazon Music and more. Develop strong relationships across multiple divisions of the accounts including content product marketing sponsorship executive levels and related third-party services.
Lead frequent partner calls and business presentations with commercial accounts. Promote all releases to The Orchard and directly to digital service providers (DSPs). Develop and implement marketing partnerships with partners to enhance the profile and consumption of Red Bull Records artists.
Oversee all physical products solicitation and sales with The Orchard. Advocate for physical catalog and retail campaigns.
Regularly update the label and artist teams on the status of artist campaigns new initiatives and other account activities.
Supervise the relationship with our merchandising partner in collaboration with Operations to ensure the delivery of high-quality cost-effective products in a timely manner.
Collaborate closely with Finance and Operations on all revenue and rights-related matters.
RELEASE & DSP MARKETING STRATEGY
Direct the overall business and strategy for Red Bull Records at a partner level to maximize exposure and revenue.
Collaborate closely with the Marketing and Digital Marketing teams to develop comprehensive integrated and impactful marketing strategies aimed at driving consumption and expanding audiences.
Develop market expertise by focusing continuously on our partners and gaining knowledge of the competitive and market environment.
Create and present compelling pitches for artists designed to excite and engage partners and facilitate direct connections with our artists when appropriate.
Guide label marketing strategy including pre-orders price reductions and marketing campaigns based on the latest account policies. Keep updated on release anniversaries and other calendar events to activate marketing and releases around these occasions.
Lead the playlist strategy and collaborate with the label Marketing Team to build marketing campaigns with each account where applicable.
Initiate an integrated physical and e-commerce strategy by developing and utilizing a sophisticated CRM strategy to enhance sales and direct-to-fan economies.
DATA & ANALYTICS
Collaborate closely with the Manager of Global Digital Account Management to analyze analytics market trends and data insights in order to identify opportunities and gain an understanding of consumer behavior on streaming platforms. Interpret data in real-time to develop actionable intelligence that contributes to the development and maintenance of campaigns.
Recognize trends in music consumption music marketing and factors influencing consumer behavior.
Instruct the internal label team artists and managers on best practices for digital service providers (DSP) as well as social and marketing strategies to enhance consumption.
LEADERSHIP
Manage and mentor the Manager of Commercial Marketing helping the label team comprehend the music marketplace and keeping them updated on changes in streaming and consumption trends.
Oversee the global release schedule ensuring the entire roster receives adequate attention and resources.
Initiate and manage new business ideas concepts and products for the Red Bull Records brand.
Qualifications :
5 years prior experience at a record label or DSP managing commercial affairs.
Prior experience in account/client management physical/digital content sales and/or digital marketing.
Extensive knowledge of streaming analytics clear reporting and strategic analysis to develop actionable insights.
Must be collaborative with outstanding interpersonal and communication skills. Strong presentational skills to convey information and results clearly.
Ability to work effectively under pressure and prioritize tasks efficiently.
A highly motivated self-starter with an extensive network of contacts.
Excellent time-management and organizational skills with a keen attention to detail.
Capability to solve operational reporting technology and business issues to maintain efficiency.
Ability to transform broad campaign concepts into partner-specific initiatives that lead to increased sales streams and impressions.
Proficient in Excel Word and presentation tools as well as DSP analytics (e.g. Spotify/Apple for Artists etc.).
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull Records Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
