Campaign and Activation Manager (766073)
Campaign and Activation Manager (766073)
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Job Description
Join our Team
Location Expectations: Plano TX - 60% in office
Ericsson Inc. does not sponsor US work authorizations for this job position including H-1B O-1 L-1 and TN. Ericsson also does not hire F-1s working on EAD for this position.
About this opportunity:
In this role you will closely collaborate with our campaigns and activations team social media communications events and Account Based Marketing (ABM) team to help deliver against their ABM plans. Youll have good marketing campaigns experience but willing to learn more. Youll being your own specific expertise and knowledge of building and driving a digital first marketing plan that engages and delivers content and campaigns to a growing set of stakeholders and audiences on a regional basis. Youll connect global narratives to regional business outcomes owning the campaign lifecycle from ideation to activation.
What You Will Do
Strategic Campaign Leadership
- Plan and lead execution of regional campaigns across various topics such as 5G Cloud AI and Network Transformation.
- Translate global marketing narratives into localized campaign to meet regional/customer unit (CU) needs.
- Partner with product marketing sales and CUs to identify the right stories messages and moments to activate.
Content Development & Asset Planning
- Build and manage quarterly content marketing calendars aligned with campaign priorities.
- Drive the creation of messaging frameworks hero assets demos and experience guides.
- Apply storytelling to bring complex solutions to life across buyer stages and personas.
Activation Planning
- Define integrated activation strategies across digital face to face social events PR and internal platforms.
- Ensure campaign consistency across formats and channelsworking closely with Digital Marketing Events and communications leads.
- Support campaign workstreams for key events product launches and market-driven initiatives.
Cross-Functional Collaboration
- Serve as the campaign quarterback orchestrating input from Brand Customer Unit ABM Events Communications and Portfolio teams.
- Lead campaign retrospectives share insights and optimize cross-market alignment.
The Skills You Bring
- 7 years proven experience working in B2B campaign planning and execution B2B content marketing including extensive knowledge of digital marketing strategies Management & Reporting.
- Strong background in messaging frameworks asset planning and stakeholder alignment.
- A good understanding of the customer journey and tactics that engage at various stages of the customer buying journey
- Knowledge of content creation curation and distribution
- Experience in a matrixed fast-moving tech-driven environment.
- Proven ability to link digital tactics to business outcomes across funnel stages.
- Familiarity with MarTech tools like WorkFront Marketo on24 GA360 GenAI tools
- Bachelors degree in Marketing Business or Communications; Masters preferred.
Why join Ericsson
At Ericsson youll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of whats possible. To build solutions never seen before to some of the worlds toughest problems. Youll be challenged but you wont be alone. Youll be joining a team of diverse innovators all driven to go beyond the status quo to craft what comes next.
What happens once you apply
Click Hereto find all you need to know about what our typical hiring process looks like.
Ericsson uses a merit-based hiring approach that values people with different experiences perspectives and skillsets. We truly believe this approach drives innovation which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson is proud to be an Equal Opportunity employer learn more.
If you need assistance or to request an accommodation due to a disability please contact Ericsson at
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not an exhaustive list of all responsibilities duties and skills required for this position and you may be required to perform additional job tasks as assigned.
Primary country and city: United States (US) Plano
Job details: Marketing Campaigns
Compensation and Benefits at Ericsson
At Ericsson we know that our people are the key to our success. We offer a competitive package to help with your individual needs and goals.
Your Pay
The salary range for this position is dependent on various factors including but not limited to location and the candidates combination of job-related knowledge qualifications skills education training and experience.
Short-Term Variable Compensation Plan:Your pay also includes the opportunity for an annual bonus. Actual bonus payouts are based on performance of the business against the units objectives individual performance and the individual bonus target. Certain eligibility and pro-ration rules apply.
Sales Incentive Plan:Your pay also includes the opportunity for sales incentives as a part of Ericssons Sales Incentive Plan. Actual payouts are based on performance of the business against the units objectives individual performance and the individual incentive target. Certain eligibility and pro-ration rules apply.
Your Health
Ericsson offers excellent health benefits including the choice of three medical plan options and a dental plan option that allow an employee to select the level of coverage that suits their needs. Employees will receive company credits in an amount equal to the cost that Ericsson pays toward the cost of their medical and dental premiums for themselves and eligible covered dependents.
Your Financial Security
We invest in both your short and long-term financial wellbeing. The Ericsson US 401(k) Plan offers an automatic 3% company contribution and Ericsson matches $1 for every $1 you put into the 401(k) Plan on the first 3% of your eligible pay plus 50 cents on every $1 on the next 2% of eligible pay. When you contribute at least 5% of eligible pay you are receiving Ericssons full matching contributions. Matching and company automatic contributions stop when your total eligible pay for the year reaches the IRS limits. Employees will also receive company credits in an amount equal to the cost of basic life insurance and basic accidental death and dismemberment coverage as well as short-term and long-term disability coverage. Employees also have the option to participate in Ericssons Stock Purchase Plan.
Your Time
Your work-life balance is important to us. New employees are provided a minimum of 15 days of accrued vacation up to 3 personal days per year 11 annual holidays 8 hours of volunteer time and 80 hours of sick time annually. Please note paid time off is pro-rated based on the employees start date. Furthermore Ericsson provides up to 16 weeks of paid maternity leave and 6 weeks of parental or adoption leave at 100% of pay.
Additional Benefits
Ericsson offers many other company-paid benefits such as financial wellness programs educational assistance matching gifts and recognition programs.
Required Experience:
Manager
Employment Type
Full Time
