Sr. AI Product Marketing Manager (426657)

We help the world run better

At SAP we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences values flexibility and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative caring team environment with a strong focus on learning and development recognition for your individual contributions and a variety of benefit options for you to choose from.

We help the world run better

At SAP we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences values flexibility and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative caring team environment with a strong focus on learning and development recognition for your individual contributions and a variety of benefit options for you to choose from.

Summary:

SAP is at the forefront of AI-driven business transformation embedding AI across our entire product portfolio to help customers run better faster and smarter. Joule is SAPs AI-powered digital assistant designed to help organizations unlock new levels of productivity efficiency and decision-making. It is a key innovation in Business AI leveraging Generative AI and large language models to enable intuitive intelligent and human-like interactions within SAPs enterprise applications.

SAPs Business AI mission is to accelerate AI adoption across SAPs enterprise applications and redefine business productivity. As the Joule Marketing Manager you will be responsible for driving SAPs AI-powered assistant to market ensuring it is well-positioned to empower businesses globally.

We are looking for a Joule Marketing Manager to lead the marketing strategy positioning and storytelling for SAPs flagship AI assistant. This role is critical to SAP Business AIs success driving awareness adoption and differentiation in the competitive AI landscape. You will be responsible for building and executing a marketing plan that elevates Joules impact showcases its value to customers and ensures it is positioned as a market-leading enterprise AI solution.

The Role:

As the Joule Marketing Manager you will lead the end-to-end marketing efforts for SAPs AI-powered assistant. This includes defining positioning and messaging supporting go-to-market strategies and shaping customer engagement. You will work closely with Product Management Engineering Sales and Corporate Marketing to craft a compelling narrative that showcases how Joule redefines business productivity and decision-making.

Key responsibilities include:

Define and execute the marketing strategy for Joule ensuring clear positioning and differentiation in the AI assistant landscape.

Craft compelling messaging and storytelling to communicate Joules value to enterprise customers technical buyers and business leaders.

Develop high-quality demonstrations that showcase Joules capabilities across SAP solutions ensuring strong narratives for marketing moments events and press engagements.

Lead cross-functional collaboration across SAPs marketing and product teams to ensure a cohesive approach to Joules positioning and customer engagement.

Orchestrate go-to-market plans for Joule ensuring strong alignment across digital marketing content field enablement and demand generation efforts.

Track AI market trends competitive positioning and customer feedback to influence product roadmaps and marketing strategy.

Engage with customers analysts and industry influencers to establish SAPs thought leadership in AI-powered enterprise productivity.

Drive product marketing excellence by aligning Joules messaging with SAPs broader Business AI strategy and ensuring its successful integration across SAPs ecosystem

Drive thought leadership efforts by creating and amplifying content such as blogs whitepapers customer stories and executive presentations as well as identifying opportunities for speaking engagements webinars and industry events.

Experience & Skills:

Clear understanding of tech-driven business solutions particularly AI assistants and enterprise AI adoption trends.

Experience leading B2B product marketing for AI-powered or cloud-based solutions focusing on messaging positioning and go-to-market execution.

Strong ability to translate technical concepts into compelling marketing narratives for business leaders and technical decision-makers.

Storytelling expertise with a track record of creating high-impact content keynote presentations and engaging demo experiences.

Experience working cross-functionally across product engineering sales and marketing teams to align messaging and drive adoption.

Strong analytical skills to assess customer insights market trends and competitive positioning.

Experience supporting launches enablement strategies and AI-focused campaigns.

Proven ability to simplify complex concepts making tech innovations accessible and actionable for diverse audiences.

Requirements:

10 years of experience in product marketing go-to-market strategy or related roles in AI enterprise software or cloud technology.

Bachelors degree in Marketing Business Computer Science or a related field (Masters/MBA preferred).

Experience with AI-driven products and the SaaS landscape.

Location:

United States or Germany

We win with inclusion

SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability in compliance with applicable federal state and local legal requirements.

Compensation Range Transparency: SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 130000 - 276000(USD) actual amount to be offered to the successful candidatewill be within that range dependent upon the key aspects of each case which may include education skillsexperience scope ofthe role location etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:SAP North America Benefits.

Requisition ID: 426657 Work Area:Marketing Expected Travel: 0 - 10% Career Status: Professional Employment Type: Regular Full Time Additional Locations:#LI-Hybrid