Personalization & Optimization Lead, Digital Channels
Personalization & Optimization Lead, Digital Channels
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$ 85000 - 100000
1 Vacancy
Job Description
Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.
At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC please visit
What youll be doing:
As a Personalization & Optimization Lead on the US Digital & Direct Marketing team your focus will be on configuring campaign workflows setting triggers scheduling send times and assigning tracking metrics in Adobe Target and Braze. The role requires seamless coordination across the Mobile & Online Campaign Execution team Digital & Publishing team and the Business to understand campaign goals define KPIs and execute to align with US goals and objectives.
At CIBC we enable the work environment most optimal for you to thrive in your role. To successfully perform the work youll be on-site in our Chicago IL office anywhere between one to two days a week.
How youll succeed:
Youre a subject matter expert when it comes to using platforms like Adobe Experience Platform to generate client segments and audiences that best align to our marketing strategy and that provide the best engagement experience for our clients.
You can demonstrate experience in creating and implementing cross-channel optimization and personalization strategies. You have 3 to 5 years hands-on experience with Adobe Target and Braze. Its an asset if you have experience using Adobe Analytics and/or basic HTML.
You will be responsible for understanding key customer journeys and segments across digital channels to provide recommendations on how to optimize the customer experience and drive sales.
You can identify opportunities surrounding campaign performance from a segmentation perspective. You can identify which KPIs matter for different situations and communicate this information in an actionable format.
Who you are:
Your career has focused on digital marketing. You have experience executing campaigns on CPD platforms like Adobe AEP Target or Braze.
You love to learn. You are enthusiastic about growing your knowledge and you know that there is no limit to what you can achieve.
You understand that success is in the details. You notice things that others do not. Your critical thinking skills help to inform your decision making.
You are digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
Values matter to you. You bring your real self to work and you live our values trust teamwork and accountability.
At CIBC we offer a competitive total rewards package. This role has an expected salary range of $85000K - $100000K for the Chicago IL market based on experience qualifications and location of the position. The successful candidate may be eligible to participate in the relevant business units incentive compensation plan which may also include a discretionary bonus component. CIBC offers a full range of benefits and programs to meet our employees needs; including Medical Dental Vision Health Savings Account Life Insurance Disability and Other Insurance Plans Paid Time Off (including Sick Leave Parental Leave and Vacation) Holidaysand 401(k) in addition to other special perks reserved for our team members.
This position does not offer visa sponsorship.
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What CIBC Offers
At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.
We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* a vacation offering wellbeing support and MomentMakers our social points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
*Subject to plan and program terms and conditions
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact
You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills tests (such as simulation coding MS Office). Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.
Job Location
IL-120 S LaSalle St GROUNDEmployment Type
RegularWeekly Hours
40Skills
Adobe Experience Platform (AEP) Communication Customer Engagement Dashboard Reporting Digital Content Digital Marketing Campaigns Facilitation Metrics Development Teamwork User Experience (UX)Employment Type
Full-Time
