Principal Global Video Brand Partnerships Go-To-Market, Amazon Ads

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce entertainment and advertising offering unique advertising products (Sponsored Products Sponsored Brands and Sponsored Display) enterprise ad tech (Amazon DSP Amazon Ad Server Amazon Marketing Cloud Amazon Publisher Services) and a rich array of unique creative format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties including Prime Video Live Sports Twitch and FireTV as well as on third-party publishers.

We start with the customer and work backwards in everything we do including in advertising. We believe that advertising when done well enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek a seasoned contributor to join the Global Ad Sales team as Principal Global Video Strategy and Go-To-Market (VSGTM). This role will report directly to the Head of Global Video Go-To-Market and focus specifically on product GTM that contributes to our global Entertainment Brand Partnerships business developing global product parity across 15 Prime Video ads locales. He/she will work daily across multiple product teams and partner with the broader Global and regional GTM teams and work directly with the Brand Partnerships packaging lead. This is an exciting opportunity to be part of a fast growing and entrepreneurial organization bringing innovation and growing adoption of Amazon Video Ads. In particular he/she will:

Work directly with Product and Ops teams and develop revenue driving products
Responsible for writing product requirements and informing future roadmap additions to help innovate on future state Sponsorship ad innovation
Aggregate VOC and partner with Global GTM to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities and influence roadmap decisions and trade-offs
Work with Finance to develop automated systems and processes that will monitor and support campaign pacing and optimizations
Support the vision value proposition planning and packaging solutions to grow our video GTM approach across video sponsorship products
Work directly with Brand Partnerships GTM and Regional GTM via sales enablement and demand generation strategies to achieve our revenue and adoption targets
Assist in regional training development for new product execution


Key job responsibilities
The ideal candidate will possess a revenue and strategic leadership background within video and STV that enables them to drive a comprehensive go-to-market strategy around how Amazon approaches video advertising. This leader will partner cross-functionally across leaders within Amazons video properties and work closely with Product Supply and Marketing to drive revenue growth in this segment.

DESIRED QUALIFICATIONS
A self-starter with demonstrated ability to think strategically and analytically about sales business product and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus
A strong track record in developing and launching go-to-market strategies within streaming and video
Experience working with Product teams for roadmap decisioning and packaging
Experience working with content creators and show-runners to develop advertising opportunities
Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver
Track record of building programs such as joint business plans commercial agreements inventive structures and service offerings
Proven track record of working with customers to introduce new products develop market fit and help the broader organization scale sales of the solution
PROFESSIONAL LEADERSHIP TRAITS
Exhibits excellent business judgment
Has relentlessly high standards
Thinks strategically but stays on top of tactical execution
Utilizes creative innovative thinking
Thinks big and has convictions
Is action and results oriented
Is highly analytical and structured


- Bachelors degree
- Experience developing strategies that influence leadership decisions at the organizational level
- 10 years of experience in sales strategy business development product management digital media strategy or GTM at a media & entertainment company
- Extensive knowledge of digital media landscape video advertising and AdTech (e.g. Identity resolution DSPs programmatic media premium digital video performance advertising)
- Experience in previous roles managing relationships with senior stakeholders including: Product leaders Sales Account Management Finance and Marketing

- 10 years of developing negotiating and executing business agreements experience
- Masters degree or equivalent
- Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
- Experience building and executing product and sales strategies across teams at scale globally driven sales strategies
- Data Analysis proficiency to build data driven sales strategies

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $158400/year in our lowest geographic market up to $262000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.