Global Employer Brand Senior Manager
Global Employer Brand Senior Manager
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$ 139200 - 208800
1 Vacancy
Job Description
Job Description Summary
Youre a creator. At your core youre a marketer and storyteller. You implement bold ideas through an inspiring and collaborative approach. You have a passion for developing new talent attraction strategies and inspiring others to believe in them. Most importantly being a part of a company that aspires to create a world where healthcare has no limits is something you want to be a part of!Bring your talent to our team!
As the Global Employment Brand Senior Manager for GE HealthCare youll own the strategy and execution of our employee value proposition. Youll partner with the Talent Acquisition leadership team and the wider business to position GE HealthCare as a top of mind employer with the aim to attract engage hire and retain the best talent aligned to our mission and vision. The ideal candidate will have a strong understanding of employer branding principles and practices grounded in research and data as well as experience in marketing and communication across multiple geographies.
Job Description
Responsibilities
Lead GE HealthCares Attraction & Engagement strategy globally. Partner with recruitment teams to deliver GE HealthCares colleague value proposition messaging in a transparent authentic and innovative fashion that evokes an emotional connection with the talent we seek to hire and retain.
Work cross-functionally to refine deploy and build advocacy for our Colleague Value Proposition (CVP) throughout the entire employee life cycle. Deliver toolkits that stakeholders can lift and shift to extend advocacy. Champion internal and external marketing engagement on our communication channels.
Design and deliver clear and compelling attraction & hiring strategies that are connected to business objectives with a clear approach to activation optimization measurement & ROI.
Evolve GE HealthCares careers site embedding our cultural operating principles and CVP throughout. Measure monitor and optimize.
Define target candidate personas in partnership with colleagues across GE HealthCare and engage brand followers ultimately building and sustaining a talent network.
Work collaboratively with Talent Acquisition colleagues to utilize market research competitive analysis and hire data to cultivate substantial competitive market intelligence and strengthen our knowledgebase of desired target companies geographies & education programs.
Consistently search for new opportunities to elevate the brand by reviewing competitors understanding industry best practices and nurturing partnerships both internal and externally
Partner with the talent acquisition team on digital social and traditional media initiatives to ensure talent brand marketing materials are engaging relevant and facilitate attracting high quality talent with a keen focus on measurement & ROI.
Collaborate with Communications Colleagues on the review and development of compelling and relevant content for internal & external audiences that upholds GE HealthCares Cultural Operating Principles CVP and values.
Evaluate and launch new and emerging recruitment channels tools and marketing outreach strategies.
Integrate regular cadence of Employment Brand updates into existing reports to keep colleagues informed of EB strategy campaigns and impact.
Partner within TA to deliver Employment Brand best practices and education
Qualifications:
Minimum 7 years of experience in employment brand management in a Fortune 500 company with at least 3 years developing and publishing content / brand marketing with an emphasis on talent or employer branding and recruitment marketing.
Deep expertise across social media platforms and digital tools.
Ability to work in a dynamic fast paced environment and keep up with a high volume of activity.
Creativity with a talent for developing meaningful employment messaging content to push out to talent communities.
Ability to build and manage recruitment content marketing methodology and related digital attraction technologies.
Successfully proven project and stakeholder management
Preferred Qualifications
Excellent written and verbal communication skills
Ability to work independently and as part of a team.
A curious and exceptional writer
The ability to manage multiple priorities simultaneously.
Eager to network and create connections both within GE HealthCare and with external channels media and platforms.
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Additional Information
GE HealthCare offers a great work environment professional development challenging careers and competitive compensation. GE HealthCare is anEqual Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19 some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
Required Experience:
Exec
Employment Type
Full-Time
