Marketing Strategist
Marketing Strategist
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Job Description
Job Details
Description
About IALR
The Institute for Advanced Learning and Research (IALR) serves as a regional catalyst for economic transformation. The mission will be accomplished through applied research advanced learning economic development advanced manufacturing and conference services. Driving Economic Transformation is at the heart of everything we do at the Institute for Advanced Learning and breakthroughs create opportunity grow innovation power progress and host greatness. Each of our divisions plays a critical role in daily preserving and delivering this mission.
About the Role
The Marketing Strategist will play a key role in advancing the mission of the Institute for Advanced Learning and Research (IALR) by leading the development and execution of strategic integrated marketing initiatives. This role will support IALRs economic transformation goals by enhancing brand visibility expanding outreach and driving engagement through innovative marketing strategies. The Marketing Strategist will collaborate across departments and divisions to ensure alignment with organizational priorities while also providing leadership on campaign performance analytics and continuous improvement.
Duties & Responsibilities:
- Strategy Development
- Plan execute and evaluate comprehensive marketing strategies to promote IALRs services programs and eventsincluding KPIs metrics goals and targets.
- Develop and execute data-driven marketing strategies within Salesforce (CRM) Marketing Cloud (automated customer engagement platform) including audience segmentation customer journey mapping personalized campaign creation and performance analytics to optimize engagement conversion and ROI across
digital channels. - Identify opportunities to grow and enhance IALRs regional and state presence using data-driven insights.
- Support strategic planning by gathering and analyzing market research trends and audience behavior.
- Stay current on industry trends best practices and emerging technologies to enhance marketing efforts.
- Marketing Tactics
- Develop and execute digital marketing via various platforms including SEO/SEM email SMS social media etc. ensuring alignment with brand standards and goals.
- Coordinate and/or develop compelling digital print and other tactics for marketing campaigns and projects (blogs case studies promotional graphics/ads website landing pages marketing collateral social media posts photo galleries videos etc.).
- Collaborate with team members to enhance website performance and
user experience.
- Campaign Development & Analytics
- Coordinate the design implementation and evaluation of strategic marketing campaigns tracking effectiveness through KPIs and analytics tools.
- Monitor and report campaign performance making data-informed recommendations to optimize results.
- Team Collaboration:
- Work cross-functionally with internal teams (advanced learning research conference center etc.) to support marketing goals and initiatives.
- Event & Community Engagement
- Provide marketing support for IALR-hosted events conferences workshops and outreach activities including advertising/sponsorships branded giveaways and apparel and exhibit signage and materials.
- Serve as a knowledgeable campus representative by occasionally guiding tours and engaging with community stakeholders.
- Perform other related duties as assigned.
Work Location
We are looking for staff to work onsite in Danville VA.
The Ideal Candidate
Bachelors degree in Marketing Communications Business or a related field required.
At least three years of experience in marketing strategy campaign management or
related roles.
Experience working with cross-functional teams and in fast-paced
environments preferred.
Strong verbal written and visual communication skills.
Advanced understanding of marketing methods including analytics and SEO/SEM.
Proficiency in marketing platforms and tools (e.g. website CMS social media Google Analytics CRM marketing platform email marketing).
Excellent project management organizational and multitasking abilities.
Strong interpersonal skills with a team-oriented collaborative mindset.
Familiarity with graphic design software (e.g. Adobe Creative Suite Canva) is preferred.
Working knowledge of photography and videography is preferred.
Essential Physical Requirements:
Ability to communicate clearly and effectively both verbally and in writing.
Ability to work under pressure manage interruptions and meet tight deadlines.
Ability to operate standard office equipment including computers and keyboards.
Ability to travel between buildings and occasional off-site travel as needed.
Light physical activity may be required.
Salary & Benefits
IALR will offer a salary of $55000- $65000 plus applicable shift differential. IALR offers unique career opportunities in an innovative environment all to support the economic transformation of Southern Virginia. Eligible employees are afforded excellent medical dental and vision coverage with lower-than-expected costs and participate in the Virginia Retirement System to save for their future.
IALR is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or protected veteran you need reasonable accommodation for any part of the application or hiring process please contact Requests will be kept confidential and handled in accordance with applicable laws.
Employment Type
Full-Time
