Marketing Manager - E Sports / Gaming
Marketing Manager - E Sports / Gaming
Posted on :
26-07-2025
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1 Vacancy
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Job Description
We are seeking a strategic and hands-on Marketing Manager to lead the marketing function across our group of companies spanning gaming esports live events exhibitions and youth-centric entertainment.
In this role you will develop and execute integrated marketing strategies that elevate our brand presence drive audience engagement and support business growth across various verticals. You will oversee brand building campaign management content direction and support both B2C and B2B marketing initiatives including sponsorship partnerships and community marketing.
This is an exciting opportunity for a creative and commercially-minded marketer who thrives in fast-paced youth-focused industries.
Key Responsibilities
Marketing Strategy & Brand Building
Lead the development and execution of the group s marketing strategy across multiple business units.
Build strong cohesive brand identities for the group and its subsidiaries in the gaming events and exhibition space.
Develop go-to-market strategies for product launches event promotions and new business initiatives.
Campaign Management
Plan and execute 360 marketing campaigns across digital social experiential and traditional channels.
Collaborate with internal teams to create compelling content for websites social media newsletters and press releases.
Oversee social media calendars ad campaigns and influencer initiatives.
Event & Exhibition Marketing
Drive marketing efforts for in-house and client events including tournaments conventions pop-ups and brand activations.
Support ticketing campaigns audience acquisition and on-ground promotional activities.
Work with event teams to align on timelines promotional strategies and partnership deliverables.
Sponsorship & Partnership Support
Collaborate with the partnerships and sales teams to create polished sponsorship decks and B2B marketing materials.
Develop targeted campaigns and follow-up strategies to support sponsor acquisition and retention.
Support external communications with key partners clients and stakeholders.
Market & Audience Insights
Stay ahead of trends in gaming events youth culture and digital platforms (Twitch Discord TikTok etc.).
Analyze campaign performance and audience data to optimize marketing strategies.
Provide regular reporting on KPIs and marketing ROI.
Requirements
Bachelor s Degree in Marketing Communications Business or a related field.
2-3 years of marketing experience ideally with exposure to gaming events exhibitions or youth entertainment.
Strong background in campaign planning content marketing and brand strategy.
Excellent communication copywriting and visual storytelling skills.
Proficient in digital marketing tools and platforms (Meta Business Suite Google Ads Mailchimp etc.).
Familiar with creative tools like Canva or Adobe Suite.
Able to manage multiple stakeholders timelines and projects in a fast-paced environment.
Bonus Points
Experience working in or with event management companies gaming publishers or pop culture brands.
Strong understanding of Southeast Asian youth and gaming communities.
Passion for esports pop culture gaming and fandom.
Working hours:
Mon to Fri 11am to 7pm
Marketing Manager - E Sports / Gaming
Education
Degree / diploma
Employment Type
Full Time
Key Skills
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