Sr. Analyst, Digital Marketing
Sr. Analyst, Digital Marketing
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Job Description
What success looks like in this role:
Collaborate with key stakeholders to deliver actionable insights and analytics into channel and campaign performance for social media digital advertising search SEO content and website
Streamline and enhance reporting processes for Account-Based Marketing (ABM) initiatives
Proactively identify and recommend data-driven strategies to improve website performance and drive quality engagements
Analyze data to uncover trends patterns and insights that inform marketing strategies and improve key performance metrics
Continuously analyze and develop insights from analytics to support decision-making
Develop and maintain dashboards reports and tools for tracking and visualizing key performance indicators (KPIs)
Translate complex data into clear actionable insights and recommendations for stakeholders
Manage data accuracy attribution and reporting systems
Validate data integrity in all analyses performed
You will be successful in this role if you have:
BA/BS degree and 6-8 years relevant experience OR equivalent combination of education and experience
At least 2 years experience with GA/GTM
At least 2 years experience in an analytical role reporting on KPIs and providing insights to stakeholders
Proficiency in data visualization and reporting tools (e.g. Looker Tableau)
Experience with user behavior analysis tools such as Content Square is a plus
Strong ability to compile accurate reports and present findings in a clear concise manner
Excellent communication skills to effectively convey complex topics to both internal and external stakeholders
Detail-oriented with a keen eye for data integrity and accuracy
Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age blood type caste citizenship color disability family medical history family status ethnicity gender gender expression gender identity genetic information marital status national origin parental status pregnancy race religion sex sexual orientation transgender status veteran status or any other category protected by law.
This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein or cannot otherwise complete your expression of interest without additional assistance and would like to discuss a request for reasonable accommodation please contact our Global Recruiting organization at or alternatively Toll Free: (Prompt 4). US job seekers can find more information about Unisys EEO commitment here.
Required Experience:
Senior IC
Employment Type
Full-Time
