Deputy Manager- Design Lead (PR)
Deputy Manager- Design Lead (PR)
Posted on :
01-06-2025
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1 Vacancy
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Job Description
About Paytm:
Paytm is Indias leading mobile payments and financial services distribution company. Pioneer of the
mobile QR payments revolution in India Paytm builds technologies that help small businesses with
payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the
mainstream economy with the help of technology.
About the team:
This team involves in making a difference. A lot of contingency and new challenges are encouraged
within the team to do stuff that is meaningful for those we serve. We are successful and our successes
are rooted in our peoples collective energy and unwavering focus on the employees and thats how it will
always be change management in Social Media.
About the role:
The design lead will support various initiatives within the marketing department aimed at driving Paytms
growth. This includes event management customer acquisition and social media engagement as well as
contributing to the development and success of the other programs.
Why join us
If you are the right fit we believe in creating wealth for you with enviable 500 mn registered users 21
mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for
deserving consumers & merchants and we are committed to it. Indias largest digital lending story is
brewing here. Its your opportunity to be a part of the story!
Job Title:
Social Media Design
Location: Noida India (On-site)
Department: Social & PR
Role Overview
Were seeking a visionary and dynamic Design Head Social Media to lead and elevate our visual
storytelling across all social platforms. This leadership role combines strategic thinking creative
excellence and people management to drive engagement and maintain brand consistency across Paytmbusinesses.. The ideal candidate should be well-versed with AI design tools actively using them
and eager to learn adapt and stay ahead of emerging creative technologies.
Key Responsibilities
Define and execute a unified design strategy aligned with Paytms brand identity and marketing
objectives.
Champion creative innovation while ensuring alignment with business goals and audience needs.
Leverage AI-powered tools for design efficiency and creative ideation while staying continuously
updated on emerging technologies and trends in generative design
Work with multidisciplinary creative team including graphic designers video editors and
copywriters.
Foster a culture of collaboration ownership and creative excellence.
Oversee the development of high-quality visual contentstatic graphics animations short
videos reelsthat resonate with diverse audience segments.
Maintain a high design standard across all outputs ensuring creativity meets business intent.
Ensure consistency in visual identity across all social media content adhering to brand
guidelines voice and tone across Paytms ecosystem.
Work closely with marketing business and product teams to align creative output with campaign
strategies product launches and growth objectives.
Leverage analytics to track content performance iterate on creative direction and drive
measurable engagement.
Stay ahead of industry trends platform updates and audience preferences to keep Paytms
social presence relevant modern and engaging.
Qualifications
Experience
Minimum 12 years of experience in social media design with at least 4 years in a creative
leadership role.
Technical Expertise
Mastery of Adobe Creative Suite (Photoshop Illustrator After Effects) Figma and other design
tools.
Creative Acumen
Strong diverse portfolio showcasing impactful social-first design across platforms. Leadership & Communication
Proven ability to inspire and manage creative teams balance multiple projects and communicate
vision clearly across stakeholders.
Analytical Orientation
Comfortable using data to inform design decisions and iterate content for better performance.
Preferred Qualifications
Industry Experience: Prior work in fintech e-commerce or tech-led brands is a plus.
Global Exposure: Experience designing for international audiences and adapting visuals for
varied cultural contexts.
Education: Bachelors degree in Design Visual Communication or a related field.
Key AI Tools & Platforms:
Adobe Firefly & Sensei: Harness generative AI for creating and editing images and videos
enhancing creative workflows within the Adobe ecosystem. Wikipedia
Runway ML: Employ for real-time video editing motion tracking and generating videos from text
prompts facilitating rapid content creation. Synthesia7Business Insider7Tech Business
Economy7
Google Veo 3: Utilize for generating high-quality videos from simple text or image prompts
incorporating synchronized audio and dialogues. Synthesia3The Times of India3Indiatimes3
OpenAIs Sora: Leverage for creating short video clips from text prompts enabling quick
visualization of concepts.
Luma Labs Dream Machine: Apply for transforming static images into dynamic videos adding
motion to still visuals.
Midjourney & DALLE: Use for generating high-quality stylized images from textual
descriptions aiding in concept development.
Canva Magic Design: Employ for rapid prototyping and generating design variations
streamlining the design :
Innovative Ideation: Lead brainstorming sessions integrating AI tools to explore creative
concepts and design solutions.
Efficient Execution: Implement AI-driven workflows to accelerate the production of static and
dynamic content maintaining high-quality standards.
Team Empowerment: Train and guide the design team in adopting AI tools fostering a culture of
continuous learning and innovation.
Strategic Integration: Collaborate with cross-functional teams to align AI-driven design initiatives
with overall business objectives and user experience goals.
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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