Product Marketing Director
Product Marketing Director
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Salary Not Disclosed
1 Vacancy
Job Description
Experian is looking for a Product Marketing Director to help scale our marketing efforts to drive awareness and demand for our industry-leading prospecting and marketing solutions (pre-qualified pre-approved and digital marketing capabilities). You will become a critical part of the marketing leadership team with primary responsibility to develop and execute product messaging and positioning company readiness for product launch and will be a key product promoter inside and outside of the company. You will report to the Senior Director of Product Marketing.
Your Impact: You will develop and lead a team of product marketers responsible for helping us drive more product demand enable sales to close more deals and ultimately deliver more satisfied clients through an understanding of how our prospecting and marketing services enable faster more cost-effective acquisitions strategies for clients. We want to super charge how our clients qualify and acquire new customers using seamless digital and direct marketing capability solutions from Experian.
What Youll Do:
- Collaborate with leadership to understand and articulate our total value proposition within the prequalified prescreened and marketing acquisitions space.
- Manage a team of product marketers who others trust and willingly go to on all things messaging and positioning.
- Create and refine messaging for our company each product business issue that articulates why change why now why us. Train and certify on messaging so that it is adopted cross-functionally and used consistently.
- Partner with integrated marketing team to deliver high-impact campaigns assets and sales enablement tools.
- Partner with sales to create demos that highlight key competitive differentiators.
Collaboration:
- Influence leaders gain trust and foster mutual respect across teams and organizational levels.
- Work with product sales and partner marketing teams to build a marketing strategy that drives awareness demand and usage.
- Foster alignment across teams and adapt to evolving business needs..
Thought Leadership:
- Create outreach and feedback loops that expand our influence and deepen Experian consideration within the CSuitespecifically CMO and CRO functions.
- Evangelize product marketing across the organization.
- Bring a strong POV to the team guiding strategic decisions related to product value features schedules and lifecycle management.
This isnt guesswork. Use your knowledge to drive the development of positioning and messaging that resonates with clients and empowers our marketing and sales channels to be successful.
- Become an expert in our competitive landscape and develop strategies tools and training to help sales differentiate and defend.
- Develop an understanding of client journeys pain points and barriers.
- Ensure insights are reflected in messaging marketing materials and product development priorities.
- Inform evergreen prospecting marketing campaigns
- Track performance review results and optimize tactics to achieve desired outcomes.
Qualifications :
- 10 or more years of Performance - Product Marketing experience
- 5 or more years in finserv / FinTech credit-specific marketing (digital performance acquisitions mandatory). Experience with pre-qualification / pre-screened pre-approved industry standards required.
- Experience in past PMM roles - building leading and mentoring marketers and growing revenue.
- Experience navigating and influencing dynamics at the executive level including managing and engaging in direct candid conversations
- In depth hands-on experience with all core product / solution marketing functions - positioning pricing packaging GTM planning sales enablement marketing research intel and product launch.
- Cultivate a culture of followership by inspiring and empowering team members to embrace the companys vision and values.
Additional Information :
Perks and Benefits
- Great compensation package and bonus plan
- Core benefits including medical dental vision and matching 401K
- Flexible work environment ability to work remote hybrid or in-office. This is a remote position #LI-Remote
- Flexible time off including volunteer time off vacation sick and 12 paid holidays
- Explore all our exciting benefits here: uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is award-winning; Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
