Director, Demand Generation & Customer Marketing
Director, Demand Generation & Customer Marketing
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$ 159000 - 171000
1 Vacancy
Job Description
Job description
Who We Are
Great Minds is a high-growth mission-driven organization founded by educators in 2007. As a for-profit Public Benefit Corporation we believe all students deserve access to meaningful challenging contentand all teachers deserve tools that are intuitive effective and built for the realities of todays classrooms.
We develop high-quality knowledge-rich math science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.
We are committed to usability coherence and practical implementationsupporting teachers not just through curriculum but with professional learning purposeful technology and responsive service that enable strong adoption and impact.
What We Build
Our productsEureka Math and Eureka Math Wit & Wisdom PhD Science Geodes and the newly launched Arts & Letters ELAare trusted by thousands of schools and districts nationwide.
Eureka Math is the most widely used math curriculum in the U.S. and is focused on balancing conceptual understanding procedural fluency and application.
Wit & Wisdom and Arts & Letters ELA anchor our reading strategy with content-rich grade-level instruction that integrates literature history and the arts grounded in the science of reading. Geodes complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.
PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.
These programs reflect a shared belief in high expectations joyful rigor and deep respect for educators and students.
Where Were Headed
Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected customer-informed experiences across the full educator journeyfrom curriculum to professional learning to platform and support.
Our long-term vision is to become a true partner in impactnot just delivering curriculum but supporting educators in achieving outcomes at scale.
Job Purpose
At Great Minds we believe that every child is capable of greatness. If you thrive in mission-driven environments youll really like it here. We are seeking a Director of Demand Generation & Customer Marketing to join our team. In this role youll lead a team of campaign managers who manage our demand generation and customer marketing efforts. You will be responsible for growing market presence driving brand engagement growing sales pipeline and engaging users in our solutions to support retention and renewals. Curious & data-driven you believe that data is the path to continuous improvement. You see technology as an enable and work closely with your IT partners to build & develop the right marketing tech-stack to unleash your team. You love to test new approaches and constantly try out new ideas. You are an avid collaborator who partners closely with product marketing corporate communications RevOps success sales to improve outcomes.
Responsibilities
Team Leadership & Development
Develop & mentor a team of marketing managers responsible for campaign development & customer lifecycle marketing
Develop and manage marketing budgets to support our strategies
Stay up-to-date on B2B marketing trends and technologies continuously testing and optimizing tactics to drive innovation
Demonstrate a working understanding of the k-12 curriculum customer journey education trends and product benefits
Demand Generation
Define lead scoring attribution and stage definitions in partnership with sales colleagues
Develop and execute a demand generation strategy to drive engagement pipeline and revenue across Math & Humanities portfolios
Oversee the development and deployment of integrated marketing campaigns across digital channels events & PR
Reporting & Performance optimization
Develop testing & web optimization plans with the Web team to optimize landing pages & CTA conversion
Create a data-driven culture across the team and create KPIs and benchmarks to measure performance
Provide robust reporting and thoughtful analysis for continuous improvement to marketing sales and senior management.
Analyze market trends customer data and campaign performance to refine and optimize demand generation and retention strategies
Cross-functional collaboration
Partner closely with Revenue Operations & IT to identify process improvements develop processes & governance around customer data & outbound processes develop systems requirements & advocate for the tools we need to succeed Work closely with Product Marketing and Corporate Communications to develop campaign plans that support our go-to-market objectives align with our messaging framework leverage content assets elevate our brand build sales pipeline and delight current customers
Develop a robust communication framework that ensure all internal stakeholders are knowledgeable of campaign activities
Job requirements
Requirements
10 years in marketing
5 years in demand generation related roles
5 years of experience leading a team. Experience developing demand generation teams preferred
Successful track record of leading revenue growth via brand engagement pipeline growth & MQLs generation
Curious & a lifelong learner
Empathy for sales & success teams and their workflows
Experience with Hubspot preferred
Incredibly data driven & analytical
Ability to communicate technical concepts succinctly across all levels of the organization
Thrive in collaborative environments
Comfortable with shifting priorities and strong ability to manage multiple priorities
Required Education
Bachelors in Marketing or related field
Status
Full-time
Location
Remote
The expected base salary range for this position is $159000-$171000 however the offered salary may be higher or lower than the above range dependent on numerous factors including but not limited to location work experience skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.
A cover letter and resume are required to be considered for this position.
New employees will be required to successfully complete a background check.
Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains or . If in the course of the application or hiring process with Great Minds you are contacted through another domain are requested to provide banking or other sensitive information or you note any other suspicious activity please contact
Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race religion color sex (including pregnancy sexual orientation and gender identity) national origin disability age genetic information or any other status protected under applicable federal state or local laws. Our policy reflects and affirms the organizations commitment to the principles of fair employment and the elimination of all discriminatory practices.
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Required Experience:
Director
Employment Type
Full-Time
