Content Strategist
Content Strategist
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Salary Not Disclosed
1 Vacancy
Job Description
Content Strategist
Hearst is seeking a strategic creative Content Strategist to drive sponsored-content and influencer marketing initiatives across our Television and Newspaper divisions. Youll own the end-to-end content process. This includes shaping campaign ideas to building ads for sponsored promotions while collaborating closely with sales editorial teams and external partners. This is a great role for fine-tuning both influencer and paid social media skill sets all while working with nationally recognized media brands and clients!
What Youll Do
- Manage the complete lifecycle of sponsored requests: asset collection copywriting/editing editorial approvals and multi-platform execution
- Oversee budget pacing and boosted-content strategy via Facebook Ads
- Manager LinkedIn Campaign Manager etc.; define targeting monitor spend and deliver performance summaries.
- Identify and vet influencers across platforms (Instagram TikTok YouTube
- LinkedIn); negotiate deliverables usage rights and fees.
- Coordinate content briefs production schedules and contract sign-off.
- Produce regular reporting and insights; recommend strategic pivots to improve KPIs (CTR engagement conversions).
- Develop best-practice guides and run workshops for internal stakeholders (sales reps editors) on sponsored-content workflows and influencer marketing fundamentals.
- Maintain process documentation style guides and templates to streamline campaign execution.
What You Need
- 1-2 years of proven experience in creating and executing social media content and
- proven influencer campaign experience from start to end.
- Bachelors degree or equivalent experience in marketing communications advertising
- or related field
- Superior written and verbal communication skills as well as the ability to effectively work
- with editorial teams
- Experience with creating posts on Facebook Instagram and LinkedIn. Twitter and other
- social channels are a huge plus!
- Experience using Facebook Ads Manager and other paid social media tools
- Ability to perform light design work (typically in Canva)
- Self-starter and quick to execute brainstorm and communicate with clients and sellers
- Content marketing and SEO writing experience is a plus!
- Hands-on proficiency in social media tools: Facebook Instagram LinkedIn Twitter; ad
- platforms (Facebook Ads Manager LinkedIn Campaign Manager).
Our Benefits:At Hearst we not only support our employees through personal and professional development but we also believe in promoting each individuals physical financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:
- Physical Wellbeing: Medical Dental and Vision coverage to keep you and your family healthy.
- Invest for the Future: Competitive retirement plan with matching program in most markets.
- Generous Paid Time Off: Recharge with ample time off including holidays and vacation.
- Paid Parental Leave: Support for growing families with paid leave for new parents.
- Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
- Emotional Wellbeing: Be your best self with our mental wellness benefits.
- LGBTQ & Inclusive Health Services: Inclusive healthcare designed for every individuals unique needs.
- Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
- Pet Wellness Reimbursement & Rover Credits: We care about your pets too helping you keep them happy and healthy.
- And more clickhere for additional benefits and details.
Employment Type
Full-Time
